u/Hailsatansdick

I have an ongoing campaign set up with a Meta Pixel that’s been running for a few weeks.

Yesterday, I added a second campaign for my new song, using the same Meta Pixel.

The audiences aren’t identical, but they’re quite similar, songs are both indie pop. No big difference.

My question is:

After launching the second campaign, the CPC on the first campaign jumped from 0.39 to 1.27.

Was that just a coincidence, or could the campaigns be competing with each other?