u/Hairy_Owl_7732

I’m working on a product for hard-sided coolers and wanted real feedback from people who actually use them outdoors.

The idea is basically an insulated divider that creates two sealed compartments inside one cooler:

The goal is to stop people from needing multiple coolers or having everything turn into one giant wet mess.

A few questions for people who hunt, fish, tailgate, camp, boat, overland, BBQ, or spend time outdoors:

What’s your biggest frustration with coolers today?
Do you currently bring more than one cooler on trips? Why?
Would separating compartments inside ONE cooler actually matter to you?
What use case would be most valuable?
What would make this a “must-have” instead of a “nice idea”?
If it worked well and fit your cooler properly, what would you realistically pay for it?

Trying to figure out whether this solves a real problem or just sounds interesting in theory.

Appreciate any brutally honest feedback.

I’m working on a product for hard-sided coolers and wanted real feedback from people who actually use them outdoors.

The idea is basically an insulated divider that creates two sealed compartments inside one cooler:

The goal is to stop people from needing multiple coolers or having everything turn into one giant wet mess.

A few questions for people who hunt, fish, tailgate, camp, boat, overland, BBQ, or spend time outdoors:

What’s your biggest frustration with coolers today?
Do you currently bring more than one cooler on trips? Why?
Would separating compartments inside ONE cooler actually matter to you?
What use case would be most valuable?
What would make this a “must-have” instead of a “nice idea”?
If it worked well and fit your cooler properly, what would you realistically pay for it?

Trying to figure out whether this solves a real problem or just sounds interesting in theory.

Appreciate any brutally honest feedback.