Fanatec Custom Shop?
Was watching a Graze video and wondered why Fanatec or other larger brands don’t have a custom shop where customers could order wheel rims in particular to a custom build. This could be as simple as different color knobs or grips to making something from the Bentley wheel that people would actually want. I’d likely never do this but there has to be people who would pay for a custom build from the factory.
Hell, sell them as “hand assembled” or “personally crafted“ that are made to order and they could pretty much name their price and sell to enough customers to maybe break even.