Indie Houses with a strong POV?
I love great storytelling as much as the perfume itself. Of course storytelling can't make up for a scent that isn't for me, but it's what first piques my interest. The POV can be for the perfume itself or the overall house!
I'm open to lots of scent profiles but I find myself regularly falling for greens (like tomato vine, snapped stems, herbs), airy florals, gourmand as a feature not the main story, industrial notes, off the beaten path combos.
Bonus: minority owned (LGBT, BIPOC, immigrant, disabled...)
My hard nos: brands that use AI, rebottle fragrance oils, support the current administration