Struggling to test with a low budget, need advice
My daily budget is between $35 and $70 USD. Almost every online guru like Ben Heath or Charley T recommend running one campaign with one ad set and putting multiple ads inside it so the algorithm can consolidate data.
The problem is that Meta keeps spending almost the entire budget on one ad that ends up performing badly, while the other ads get little or no spend which makes it feel impossible to actually test creatives.
I've also tried creating multiple ad sets, but then CBO just picked one ad, gave it around 85% of the budget, and that one performed poorly too. At the same time, everyone says to leave campaigns alone for 7 days before making changes so it feels like I'm just watching money burn.
I'd love some advice on the following:
For those of you spending in a similar budget range, how are you testing creatives without wasting your budget and how many creatives should I be testing in a week? I see the same ads that used to work start tanking quickly but the fatigue is still low.
Also how long do you wait before making changes in your ad account and how long do you let an ad run before deciding to kill it?
What do you do when some ads get almost no spend? Do you separate testing from scaling, or do you test and scale within the same campaign?
What is the best structure that actually worked for you at a low budget and helped you scale with stability?