Moving forward as a fandom: What we can learn from K-pop and P-pop to take MANIFEST global
Hi everyone! As one of the admins from GGPJ (Girlgroups Project), I wanted to open up a serious but very necessary conversation and share an important tip with the MANIFEST fanbase regarding the group's future and reach.
Here at GGPJ, we follow and promote several girl groups, and MANIFEST is clearly a massive group that has everything it takes to become even bigger. The numbers they pull inside Turkey are incredible, and that is purely because of your dedication. However, looking at it from the outside as a girl group project, if we are completely honest, the fanbase is still very disorganized.
Right now, MANIFEST’s impact is mostly contained within Turkey. You have the numbers, they have the talent and passion — but you lack the coordination to expand their reach globally. MANIFEST can be so much bigger if the fandom gets organized.
💡 What is missing? (And what others do right)
If you look at K-pop fanbases or P-pop (Philippine Pop) fandoms, they operate like a well-oiled machine during release seasons.
The group BINI is the perfect example of this. Like MANIFEST, BINI’s core and biggest support system is in their home country (the Philippines). Yet, they are constantly being posted about on major global pop culture pages. Why? Because their fandom knows how to play the algorithm game.
- Targeted Hashtags & Taglines: P-pop and K-pop fandoms don't just randomly tweet. They organize specific, unified hashtags and hype phrases ahead of every single release.
- Guaranteed Engagement: Global pop pages (like Pop Crave, Pop Base, UpdateCultura - UC, etc.) care about one thing: engagement. BINI fans spam those taglines everywhere.
- The Snowball Effect: When even a small international page posts about BINI, the fanbase floods it with likes, retweets, and comments. This sends a huge signal to other and bigger pop media outlets: "Posting about this group is safe and guarantees a great return." It proves to the industry that talking about them brings high numbers.
📉 The MANIFEST Reality
When MANIFEST drops a new release, the fandom focuses heavily on streaming, but you don't coordinate the noise outside of your usual circles. On the rare occasions that a non-Turkish pop page mentions the girls, there isn't enough engagement.
If fans don't hype up the few pages that actually give the group a chance, other platforms look at that low engagement and think, "Well, it’s not worth posting about them." The fandom is sitting on a goldmine of engagement power, but because you are disorganized, you aren't breaking that international barrier.
🚀 The Tip: How you can change this
For the next release, the MANIFEST fanbase needs to start acting like a global fandom:
- Unified Taglines & Tags: Create and announce official hashtags and phrases ahead of time so everyone can use them simultaneously on Twitter/X and Instagram.
- Go all out on the few pages that post: The second any international page — even the small ones — posts about MANIFEST, you need to blow that post up. You must show the internet that interacting with the group guarantees high metrics and a safe return.
- Attract big portals through interest: Once you build a solid reputation that "MANIFEST brings engagement," larger global pop accounts will naturally start talking about them because they know the return is guaranteed.
The girls have more than enough talent to conquer the world, but they need the fandom to build that bridge. MANIFEST has the potential to stop being just a local powerhouse and become a global force.
Below are pages from outside Turkey that posted about the latest return of the manifest.
GGPJ: https://x.com/GirlGrouProject/status/2072790804192764019
GLOBAL / NUGU PROMOTER: https://x.com/nuguglobalpro/status/2072806562314203504