Over the past month, I’ve been dealing a lot with AI-related work. I’m not against AI. it’s useful for generating initial ideas and helping shape a design direction. But increasingly, it feels like many businesses, especially SMEs, are prioritizing speed over the value of design and artistry.
In the past two weeks in particular, I’ve noticed a pattern where clients send over designs they generated using AI and say, “Can you make something exactly like this?” Then I end up spending extra time sourcing elements, references, and visuals just to replicate what they already have in mind. It starts to feel less like I’m designing and more like I’m acting as an assistant to their AI-generated ideas. What I cannot take it is that, it gives you a too surreal/ or some kind of hallucination feel. They send 10, mostly got that kind of feel.
And slowly I start to lose passion for design.