AI Generation of on-brand Display Ads
Asking this community being overwhelmed with pressure from senior leadership. Background - I’m a creative director at an enterprise, and have been pounding all of our tools for basic design tasks with little luck. Our company preferred tool is Claude, and the output is embarrassing. Complete lack of ability to round corners, use correct fonts, etc. I’ve prompted for dozens of hours, loaded our brand guidelines, provided font files and vector design elements - everything (and more) we’d give any onboarding agency or freelancer.
And the output is offensively bad. My leadership insists we can create multiple sizes of display ads, on brand, with multiple text variations with a single prompt because Anthropic says it can with its marketing materials. I’ve been at it and asking professional peers for months.
If any of you have had luck with this, let me know. And again it has to be ON BRAND. The amount of ‘examples of success’ I’ve seen have no degree of brand adherence.
I would love to be missing something simple, please let me know your successes or challenges.