r/MarketingandAI

Please share your successes and failures! I’m starting my own company and need recommendations!

Anthropic’s Claude is telling people to go to sleep and users can’t figure out why.

A quick scan of Reddit reveals that hundreds of people have had the same issue dating back months—and as recently as Wednesday. Claude’s sleep demands are varied and, often, quirky variations of the same message.

To one user it may write a simple “get some rest,” yet for others its messages are more personalized and empathetic. Oftentimes, Claude will repeat the message multiple times.

“Now go to sleep again. Again. For the THIRD time tonight…” it replied to a person with the Reddit username, angie_akhila.

Some users have said they find Claude’s late night rest reminders “thoughtful,” while others have said they’re annoying, given Claude often gets the time wrong, anyway. 

“It often does it at like 8:30 in the morning. Tells me to go get some rest and we’ll pick back up in the morning,” wrote one user on Reddit. 

Read more [paywall removed for Redditors]: https://fortune.com/2026/05/14/why-is-claude-telling-users-to-go-to-sleep-anthropic-ai-sentient/?utm_source=reddit/

I’ve been talking about this with my team lately. We recently had a client who was spending hours every morning digging through data just to decide whether to scale a campaign or kill it. Even with all the tech available, the actual math usually falls on the human, and they were hitting massive decision fatigue.

They felt like the native recommendations from the platform were okay, but often felt more like a nudge to spend more rather than a way to protect their profit.

To fix it, we built a custom AI agent to act as a second opinion. We basically made a campaign optimizer that does the work:

• It flags wasted spend by spotting keywords that don't hit actual profit margins.
• It finds scale logic by identifying high ROI pockets that are safe to push.
• It runs an attribution check to see what is actually working in real-time.

We keep a human in the loop for the final push so the agent just provides the recommendations, but the client loved the results. It has been a massive relief for them to stop making moves based on a gut feeling.

I am trying to see if this is a bigger problem across different niches or just a specific one we ran into. Is anyone else facing this kind of decision fatigue, or have you found a better way to automate the logic behind your spend?

AI is obviously everywhere, but lately I’ve been spending more time looking at smaller finance-related names. One rabbit hole led me into TROO, which I didn’t expect to spend time on. Anyone else researching less crowded sectors?

Hi everyone,

I’ll be upfront, I’m not a marketing person. I’ve always been on the business side of things, so while I know how to build and create, I’m not as confident when it comes to positioning, promoting, and getting something in front of the right audience.

I’m reaching out to see if anyone here would be interested in helping market a course I created called “Showing Up for Ourselves: 30 Days Challenge.”

This 30 Day Challenge has gentle hypnotic tracks and daily practices to help you reinvent yourself, be kind to yourself, build confidence, and stop self-sabotage. It’s a reset for those of us who’ve been people pleasing, neglecting our own needs, and losing ourselves. This course guides you back to self love, forgiveness, and the confidence to pursue what you truly want in life.

The course is designed to help people start turning their lives around through a simple daily practice. It includes:

• Daily voice notes that are calming, reflective, and somewhat hypnotic in style
• Practical exercises to help people reconnect with themselves and take small steps forward
• Daily affirmations
• Optional reflection prompts

This project is very personal to me.

I struggled with depression for most of my life. Therapy and working with a life coach played a huge role in helping me survive and rebuild. Along the way, I also learned different tools on my own, including hypnotic tracks, affirmations, reflection exercises, and structured self-work practices.

At one point, after experiencing a relapse, I went back to those tools and used them again to help myself recover. That experience inspired me to create this 30-day challenge, with the hope that it can help others who may be feeling stuck, disconnected, or overwhelmed begin showing up for themselves again.

To be clear, this is not meant to replace therapy or professional mental health support. It’s a self-growth and self-support course built around consistency, reflection, and daily inner work.

My goal now is to reach the right audience, but that’s where I need help.

I’m looking for someone who understands marketing, audience targeting, funnels, content strategy, paid ads, organic growth, or anything in that space, especially someone who can help position this in a thoughtful and ethical way.

I’m open to different partnership structures, including:

• A 50/50 revenue split, or
• A commission based arrangement on sales

If this sounds like something you’d be interested in helping with, or if you know how to get a course like this in front of the right people, I’d love to connect.

Please feel free to comment or send me a message.

Thanks for reading.

I decided to run a 20-day experiment to see if community-driven marketing still works for growing a free AI tools directory.

No paid ads.
No automation.
Just posting useful content, joining discussions, testing different angles, and tracking what actually converts.

I tested:

• discussion posts vs direct showcases
• niche communities vs large audiences
• comments vs full posts
• workflow content vs giant AI tool lists
• honest reviews vs polished marketing-style content

The results were honestly pretty unpredictable.

Some posts completely flopped:

• barely any engagement
• almost no clicks
• disappeared fast

But a few unexpectedly performed really well and brought highly targeted visitors.

Final numbers after 20 days:

• ~3.8k visitors
• best post drove ~1.1k clicks
• average session time was surprisingly high
• bookmark/save rate was much better than I expected
• smaller niche communities converted better than large general audiences

Biggest lessons:

1. Over-polished content performs badly Anything that sounded too “marketed” got ignored quickly.
2. Conversations convert better than promotion Answering specific questions worked far better than dropping links.
3. Smaller communities are underrated Focused audiences consistently outperformed massive ones.
4. Giant AI tool lists are losing effectiveness People care more about:

• actual workflows
• real use cases
• underrated tools
• honest pros/cons

1. Transparency works One post about AI tools I regretted using got more engagement than my “best tools” content.

The biggest takeaway:
People don’t really want another huge directory. They want someone to help filter the noise.

Still experimenting, but community-driven traffic feels far more engaged than most social platforms I’ve tested so far.

Curious if anyone else has tested this kind of growth strategy recently.

Hi! I am researching why certain B2B brands are visible on ChatGPT while majority are not. What does the community think ?

Been noticing more brands testing synthetic UGC avatars for paid social, especially for TikTok and Reels ads. Tools like Arcads, Creatify, and MakeUGC have gotten to a point where they can produce pretty convincing demo and testimonial-style videos, at least for direct-response formats. The use case is mostly performance marketing - fast iteration, heaps of creative variants, lower production costs. Makes total sense for e-commerce or app install campaigns where you need to test 20 hooks without booking 20 creators. Worth drawing a distinction though, because people throw "UGC" and "influencer" around interchangeably and they're really not the same thing. A UGC-style ad is just a format - lo-fi, creator-ish, feels native to the feed. An actual influencer brings a real audience, community trust, and niche credibility that no avatar is replicating anytime soon. AI is making inroads on the former, not really the latter. The authenticity question is the part I keep coming back to. Influencer marketing works because of trust, and if audiences start clocking that the "creator" is synthetic, that trust evaporates pretty fast. And people are getting better at spotting it. My read is that the realistic outcome here is a hybrid workflow - AI handles the, high-volume, low-stakes testing layer while real creators hold the higher-trust placements where community credibility actually matters. Curious if anyone here has actually run AI UGC against human UGC in a proper A/B test and whether the performance gap was meaningful or pretty negligible.

Our creative team is at war right now over budget. Client wants 3 quick tv spots but won't pay for real shoot. They keep pushing for big names platform like MNTN but they don't have the spend to make that work. So as a workaround I've been testing out Adwave and InVideo to see if we can just generate our way out of this..

The creative team is obviously not happy with this, but I did a comparison: pro edit vs the AI edit. The AI version was surprisingly polished for like 2 mins of effort even if the pro one felt more real. Is this stuff legit now or am I gonna regret not hiring a real videographer? Has anyone actually A/B tested human vs ai ads on streaming? Do people even notice a difference? I feel like we can all tell something is AI generated...for now. Soon enough we won't be able to tell the difference imo

I’ve been looking heavily into the tech space recently, specifically tools that use AI to fully automate SEO and local GEO. It seems like we are reaching a point where AI can handle the ongoing audits, content generation, and local profile updates completely on autopilot. Do you guys think this automated technology is the definitive future of digital marketing? More importantly, would you consider building and running these systems manually to be a thing of the past, or will there always be a need for a human to manually pull the levers? I’d love to hear from people who are actually in the trenches doing this work.

Stop the stealth-plugs! We know you’re excited about your products, but let’s keep the main sub for marketing and AI news.

Use this thread as your official home for self-promotion. All AI-related products, services, and side-hustles are welcome here. Go ahead and drop your pitch below.

I am embarrassingly over my head with Claude. I originally built custom agents in ChatGPT that knew our current projects, goals, target market, etc. I could ask it to write something for me and it would automatically reference our projects and goals and write in our brand voice. I'm trying to do the same with Claude (our company has migrated over to this AI) but do I use persistent memory? Do i have to upload a .md file with context every time I need to prompt it? I'm looking for NON developer project help. How do i build something easy to use? I have the Pro account if that matters.

We have been doing it manually as we couldn't find any good tool, anyone here had any luck in finding something that is worthwhile?

hey everyone what subject lines is working for you guys right now

mine been getting decent replies but feels like its slowing down past few weeks. curious what styles or formats people having luck with lately

drop your best ones if you dont mind sharing

If you're managing marketing end-to-end, your day probably looks something like this:

☀️ Morning: Reply to 47 DMs and comments across Instagram, TikTok, LinkedIn

📝 Then: Write a blog post (SEO-optimised, obviously)

📧 Then: Send this week's email campaign

🎥 Then: Script + edit a Reel AND a YouTube video

🖼️ Then: Design creatives for 3 different ad sets

📊 Then: Check why your Meta ads CPM spiked

📍 Then: Update local SEO listings for 5 locations

😵 Then: Repeat tomorrow

So here's my genuine question:

What part of this would you hand off to an AI agent today if it actually worked properly?

And what have you tried that completely let you down?

I'm building in this space and want honest answers — not the polished "AI saves time!" version. The real one. 🙏