u/griffindhaenens

AI often uses many words to communicate the same thing.

It may sound good, but when you look closer, a lot of it is just repeated points.

You can even follow up and ask AI to catch the repeated sentences, and it usually will.

It’s a common AI writing pattern to watch for, and you definitely want to be deleting more.

Repetition can still help your writing, but only when it truly adds something, like emphasis or clarity.

I think most marketers do, and prefer AI supporting their writing instead.

Additionally, see that in a market full of generic AI-generated content, keeping their own thinking at the center is a competitive advantage, and why they'll win.

I'm building Tivvee for this, and you can try it for free here: https://tivvee.com

If you see the value, I would love to work with you as a beta user, just comment or send me a message, happy to share/talk about just AI and marketing tips as well!

Yep, and AI happens to be a pro at this.

That's why you need to stay involved.

Your winning message isn't coming from AI, or else we'd all have it.

It's coming from you, and AI is there to help you find it.

AI pushes back on your copy and ideas at times. That is good.

It also overly agrees with them. That is less good.

At the end of the day, stay open and being the judge.

That's how you keep going in directions no one has explored yet.

And that's what makes you a great marketer!

Before, and even after writing marketing copy, ask AI for objections.

Better yet, have it act like your ideal customer during this exercise.

You'll uncover new angles to address in your copy, or to test, helping you find more winning messages that drive revenue.

Before writing, have AI ask you questions. It's a great prewriting step, especially when you don't have a clear idea of where you want to go yet. It gets you thinking and moving while giving AI more context to help once you've found your direction.