u/pm_me_your_moo

Every reporting call now turns into a discussion about AI search presence. Standard GA4 organic metrics and traditional SEO rank-tracking don't tell the full story anymore when clients ask, "Why aren't we appearing in ChatGPT or Perplexity recommendations?"

For those reporting on AI visibility/Generative Engine Optimization (GEO):

• What specific metrics or frameworks are you putting on your monthly slide deck?
• Are you using dedicated prompt-tracking/mention-tracking tools, or focusing primarily on referral traffic and citation sources?
• How are you setting client expectations around volatile AI model outputs vs. fixed keyword rankings?

Curious to hear how other agencies and in-house marketers are handling this shift in reporting!

Digital marketing feels much more fragmented now. Beginners are expected to understand SEO, paid ads, content, email, social media, analytics, and AI automation, often all at once.

But starting with everything usually means getting good at nothing.

If you were starting from zero in 2026, which one skill would you learn first, and why?

I’d probably focus on one skill with clear business impact, then build around it later.

Curious to hear what others would choose.