Hi everyone, I’m currently starting an online business and I’m trying to understand marketing properly.
I see a lot of advice about finding a “winning product,” but not much detail on what happens after that.
What platforms are actually best for promoting a business right now? (TikTok, Instagram, Etsy, etc.)
For those doing dropshipping or e-commerce, how do you market your product in a way that actually gets traction?
How do you go from getting random views to building an audience that sticks with you and trusts your brand?
I’m especially interested in real experiences (what worked / what didn’t), not just theory.
P.S. I’m trying to focus more on building a long-term brand (e.g. Shopify) where I have more control over the customer experience and business overall.
I know TikTok Shop can drive quick traffic, but I’ve seen mixed reviews about payouts, support, and reliability, so I’m a bit cautious about relying on it too heavily.
Would love to hear how others balance short-term platforms vs building something more sustainable long-term.
Any advice would be really appreciated 🙏