u/Honey-Badger-33

So I’m working on a luxury fashion brand and I thought of a TikTok ad of a humanoid golden retriever wearing a tuxedo running a marathon as a light hearted attention catching ad campaign idea. Is it actually a good idea though? I like the idea a lot and I think it will generate a lot of awareness about the brand. What I’m concerned about is that it hurts the brand image rather than aiding in building it. The brand focuses primarily on truly high quality clothes with a quite luxury aesthetic.