Hi i have started a security company but unable to find a proper brand name i want something unique and understandable i want to work really hard but i think brand name matters aswell like it impacts the overall service or in identification
Hi,
I am in the early stage of planning an fmcg business in India, focused on home essentials such as cleaning liquids and other house related items.
Before I invest in manufacturing, I am trying to understand the modern retail distribution ecosystem actually works.
My main question is around getting products into larger retail chain such as Dmart , reliance retail etc.
How does the process of getting listed with these chains actually work ?
Do I approach the retail directly, or do I need to go through a distributor ?
How does new brands gets their meetings with these retails ?
What kind of margin , listing fees , schemes , MOQ should I expect ?
Do large chains generally consider products from completely new brand or do they expect an established sales record ?
I am interested to know these details !
Thank you so much
I’ve noticed something interesting while working around branding:
A lot of businesses start with:
“Let’s change the logo.”
“Let’s make the website look premium.”
“Let’s improve our Instagram.”
But sometimes the real problem isn’t the design.
It’s positioning.
If you don’t know:
…then even a beautiful visual identity can end up being just decoration.
I’m curious to hear from brand strategists, designers, founders and marketers here:
What do you usually diagnose FIRST when a business says, “Our branding isn’t working”?
Is it positioning, messaging, customer perception, visual identity, marketing execution or something else?
Would love to hear how others approach this.
I wanted to ask people who are most English speaker how do you take if the word is non English does it immediately increase the mental requirements to memorize. if it's fine would you like to tell me for example how this name come off "Urukari"???
I’ve been testing a lot of ad formats lately, and one pattern keeps showing up: high-production Polish often loses to raw, authentic content.
A lot of brands waste weeks perfecting cinematic product shots, only to get outperformed by a 15-second, raw video shot on a phone with basic text overlay.
I imagine this gets asked a lot. And I like to think that the name is less important than the substance of a brand... but I'm starting a new skincare brand, and I'm just hitting a blank wall when it comes to the name, either that or I find something close already taken.
Does anyone have any tips please? I tried AI but they felt a bit drab (and both gemini and gpt had the same suggestions which just made it feel even more unoriginal!)
I'm worried if I go too specific /descriptive of my initial range (my USP) then I might limit myself for expanding into other areas and ideas.
How do you get those creative juices flowing when it doesn't come natural to you?
If you had to choose a new for a new music artist, more specifically pop music what would it be? I’ve been thinking about this way too much and genuinely can’t come up with anything I like. AI is giving me absolute nonsense at this point. Basically, if you were approaching it from a business/branding perspective rather than just “this sounds cool,” what name would you choose?
When you discover a brand you've never heard of, what makes you comfortable enough to consider buying from them? Is it customer reviews, a professional website, social proof, recommendations, strong branding, transparent pricing, active social media or something else?
I'm curious because marketers often focus on getting attention, but earning trust seems like a completely different challenge**.** What's the first thing you look for before trusting a new brand?
I recently came across a movie clip discussing what it means to call yourself an artist.
The idea wasn’t simply that an artist should know how to paint, write, perform, or create. The argument was that there is a certain intellectual and cultural foundation behind the profession: books, thinkers, movements, and ideas that shaped the way artists understand art itself.
It made me wonder whether the same thing exists in marketing.
Today, someone can learn Meta Ads, GA4, SEO, Canva, copywriting, or TikTok and call themselves a marketer. But those are tools and skills. They don’t necessarily give you a deeper understanding of why markets behave the way they do, why people buy, how brands grow, how positioning works, or how marketing thinking developed in the first place.
So my question is not:
“What are the best marketing books?”
There are already thousands of lists answering that
My question is:
Is there a marketing canon?
A set of books that someone serious about marketing should have read at some point to understand the foundations of the discipline.
Books that shaped ideas such as:
consumer behaviour
positioning
branding
advertising
market strategy
psychology and persuasion
product and customer needs
growth
The kind of books that later marketers either built upon, challenged, or completely disagreed with, but couldn’t simply ignore.
For example, I imagine names like Kotler, Ogilvy, Ries & Trout, Cialdini, Byron Sharp, etc. might appear somewhere in that conversation, but I don’t want to create the list myself before hearing from people who have actually worked in the field.
So, if you had to build a marketing canon of only 5–10 books, what would you include?
Not necessarily your favourite books
Not necessarily the newest books
But the books you’d expect a serious marketer to at least understand before saying:
“I know marketing.”
Suggest some good names for skin and hair care brand
Ads?
New employees?
A bigger office?
More inventory?
Before spending it, I’d ask one question:
“Can your current brand convert the attention that money will buy?”
Because pouring more traffic into a weak brand doesn’t always solve the problem.
Sometimes you don’t need more people seeing your business.
You need the right people to remember and trust it.
What would you spend the ₹10 lakh on?
Hey everyone! I’m looking for some quick feedback on business names. Which of these is the easiest to remember, looks the most trustworthy, and would be easiest to find on Google?
A: USA House Cleaning
B: Karl House Care
C: Relyable House Cleaning
Which one do you like best, and which is the worst? I'd love to hear your thoughts! Thanks
Domain name stays with product for years, or to say forever. When buying a new domain name, I am always confused whether I choose keep product's idea in Brand Name or Domain name, or keep it in a way that most people will remember it. There are too many aspects to this, if you see brands Apple, Zara, Nothing, etc. they all are rememberable and short, if I decide to choose such a name, I am always scared that it would be hard for me to rank in search results later on without some keywords in such a saturated market.
Do you have strategies around it that simplified this phase of product building?
Has anyone here worked with a branding agency they’d recommend?
We’re a B2B software company and are considering refreshing our brand as we move upmarket and start working with larger customers. Our current branding worked well when we were smaller, but it doesn’t really reflect where the company is today.
Looking for an agency that can help with positioning, messaging, and visual identity, ideally with experience working with B2B or tech companies.
Mostly interested in recommendations based on firsthand experience. Thanks!
We have lost our personal identity and only brands define our status and value in society.
Do you feel the same.
I’ve been thinking seriously about developing a speaking career in Spain, starting around Valencia, and I’m curious about how this actually works here.
Not motivational speaking or corporate “inspirational” talks necessarily; I’m more interested in speaking about leadership, careers, identity, reinvention, modern work and the things we learn from culture and everyday life. Things I used to speak about in Uk and during my time working at Amazon and Adobe. Now tho, I’m not anymore in a big corporation and I’m back in my hometown.
I’ve worked internationally and spent years outside Spain, but I’m finding that becoming known as a speaker is a completely different game from simply being good at your subject.
So for people who have actually organised conferences, panels, talks, TEDx events, university events, business events etc.:
How did you get your first real speaking opportunities?
Was it:
•knowing the right people?
• LinkedIn?
• networking at events?
• volunteering to speak?
• publishing consistently?
• having a strong personal brand?
• being an expert in a very specific niche?
• getting introduced by someone?
or simply being persistent until someone said yes?
And specifically for Valencia/Spain, where do people actually find speakers or speaking opportunities?
I’m particularly interested in the things that aren’t obvious from Google.
If you’ve organised events or spoken professionally yourself, I’d genuinely love to hear what worked — and what was a complete waste of time.
Hi everyone, I'm currently prepping to launch a small beauty brand. Since I'm on a tight budget, I'm planning to use AI-generated image for my branding.
We're aiming for a style similar to Rhode, and I'm hoping to capture that vibe through AI.
I'm curious how you all go about this—any tips or advice would be greatly appreciated !
I’m building a startup and I’ve run into a domain problem that I’m genuinely stressing over.
The brand name itself is not changing. I’ve already designed the logo, developed the brand identity, written the business plan, worked out what the company represents, planned the services, written a ton of the website copy, and basically built out the entire foundation of the brand. I’ve put a ridiculous amount of time into this already, so changing the actual name at this point isn’t really an option.
The exact .com for the brand name is already taken.
I’m considering using weare[brand].com as the domain instead.
The important part is that “We Are [Brand]” would NOT be the company’s name. The company would still just be [Brand]. “We Are” would only be part of the domain because the exact .com isn’t available.
For example, the branding would still say:
[Brand]
while the website would be:
weare[brand].com
Does this feel normal and professional for a startup, especially a creative/modern brand? Or would you immediately assume the company itself is called “We Are [Brand]”?
I’m trying to avoid things like adding “agency,” changing the spelling of the name, or using a weird domain extension because I really want to preserve the actual brand name.
Would you consider weare[brand].com a reasonable solution, or does it look awkward/unprofessional?
I ran into an interesting issue while designing a printed report for a client.
The logo looked fine in the brand guide, but when I used the white version on one of the solid brand colours, a key detail in the mark disappeared.
The brand guide did not include an alternative logo version for that situation, so rather than forcing the logo onto the colour, I kept the logo on a white background and adjusted the report system around it.
The brand colours then became visual accents for sections and key information instead of being used as full logo backgrounds.
The final report kept the logo clear while still working within the existing identity and print requirements.
It also made me think about how much a brand guide needs to account for real-world applications, not just the controlled examples shown during presentation.
How do you usually handle situations like this?
Do you adapt the application around the existing logo, create an additional logo variation, go back to the original designer/client, or take another approach?
I need to decide on a business name for my fashion brand inspired by my name here are the options.
Feyora
Feyade
Feyi Feyi
Feyire
Feyi Fey
Feyi Kemi