r/branding

Been going down a rabbit hole of brand marketing content and want to create something in this space i.e. deep dives into clever/weird/iconic campaigns, the strategy behind them, why some go viral and some flop.

The plan: daily carousels or reels, no face on camera, just analysis and commentary. Think “what made the Barbie marketing machine work” or “why Duolingo’s unhinged strategy actually converts.”

My actual questions:
\\- Is there a real audience for this kind of content, or is it too niche?
\\- At what follower count do brand sponsorships realistically kick in for a non-camera account
\\- Anyone running something similar - what actually got traction for you?

Genuinely trying to figure out if this is a viable path or a slow grind to nowhere before I commit to posting every day.

Hi all! I'm going to be graduating chiropractic school this month and I want to start my business. My focus will be families, moms and kids but I'll work with them as an associate to get more experience and save some money for 6months-1year. I want to ask you all why you would come to me? I also wanted some feedback on the name I'm brainstorming with. So I'm of south asian descent but born and raised in Canada. Since my focus is moms, pregnancy, post-partum, kids I wanted to do something with stages and butterflies. Like how a butterfly goes through so many stages and eventually turns into this beutiful thing. So stages in my language means Avasta. I also know my biggest red flag about canadian health care is we aren't a collaborative team, meaning I can go to MD but they won't be up to date with my NP, or my Physio or my chiro or my dentist or my therapist. So when I can grow in my business I want to hire people of different background like the aforementioned careers, plus I think we can work well together and learn what we all do so we can better serve our patients. So my point is I wanted to name the company Avasta Health rather then Avasta Chiropractic since I want to scale up at some point. Any thoughts?

Curious about choices that seem polished internally but make customers hesitate or misunderstand the business.

I started my own brand in 2024, and all my products look and feel different, I have no brand identity, I have different logos, and different fonts all over the place, different color ways, different aesthethics, etc.

Even though I have a fairly popular brand I feel like its holding me back, because any new product I drop im like advertising from scratch because it feels like something new to the market and not from a popular brand.

Are there branding experts, in the field that can help with a full redesign on all packaging, logos, fonts, etc?

I'm really curious if content creators are still being rewarded for creativity. It seems to me that the best way to get views on your post these days is by consistently posting for an extended period, regardless of what you create.

There are some creators that spend hours creating something that is totally original and high quality yet get barely any views. Whereas, there are other creators that create low-quality, simple pieces every single day and see rapid growth. At this point in time, it appears that the only way to gain initial visibility is through having a long track record of consistency, and only when someone starts paying attention will they begin to appreciate creativity.

On the other hand, the top creators that have long-term success have differentiated themselves in some way, whether through their storytelling, personality, editing, or their ability to connect with people emotionally.

My thoughts are as such... Do algorithms really promote/suppress creative content, or are they mostly built to reward consistency and quantity?

Looking for someone with strong experience in website optimization, SEO, and boosting organic traffic

If you’ve worked with any good SEO experts, marketers, or agencies, please share their profiles or company names. Feel free to drop your portfolio/work samples as well

I work in digital marketing and have experience with Google Ads, Facebook Ads, TikTok Shop, and overall online marketing. Right now I’m doing a job, but I want to start a small business on the side and grow it slowly over time.

I don’t want a “get rich quick” idea. I want something practical that can start with a small budget and has long-term potential. Since I already know marketing and ads, I’d like to use those skills for my own business instead of only helping others grow.

I’ve learned a lot from working with different brands and creators, but choosing the right business for myself feels confusing.

So I wanted to ask:

If you already had digital marketing skills, what business would you start today?

Which online businesses still have good potential in 2026?

Any advice or mistakes to avoid in the beginning?

Would love to hear real experiences and suggestions from people who started small while working a full-time job.

Hello, how’s it going! I’m interested in building a DTC Ecom supplement brand in the gut health space. As someone who’s battled IBD for years and has benefited from dieting, exercise and good supplements I feel called to help people do the same. However, I don’t want to just be another gut health brand. I want to position myself with a unique/different twist to stand out from the big dawgs. Any suggestions or recommendations/ideas on how to do this? I know there’s already gut health x skin care brands out there. I’ve been looking into Reddit forums and trust pilot reviews to give me ideas but I’m also looking to take advantage of AI to help with this research. Any tools or resources would be much appreciated! TYIA

Hello everyone here
I want to become a brand builder (strategiest)
I completed a brand management course but unfortunately i can get a chance to work because of my lack of experience in the field
So any advice how can I improve my skills and be a better brand strategist as a junior
And how can I practice because I feel I am in the gap between education and implementation

An ecomm marketing advisor told me that too many promotions will make my brand look cheap. But for me this is a way to get new customers, especially when just starting out. What do you think? How many promotions should I run? it's small fashion brand

Branding

Lately I’ve been noticing something interesting:

AI and templates are making it easier than ever to create websites, branding, apps, and digital products.

But at the same time, I feel like more brands are starting to look identical online.

Same layouts.
Same visual style.
Same product pages.
Same “modern startup” aesthetic.

Even technically good products sometimes feel emotionally forgettable.

I’m curious how other founders/designers/product people see this:

1. Do you think digital products and brands are becoming too visually similar?
2. What actually makes a brand/product feel memorable to you online?
3. Have you seen companies successfully create experiences people genuinely remember?
4. Do you think businesses will value human creativity/taste MORE in the AI era or LESS?
5. What gaps do you think still exist in digital experiences/products today?

Not trying to promote anything genuinely researching where the industry is heading because I think the internet is entering a strange phase where “good enough” is becoming infinite.

Would love to hear thoughtful opinions from people building in this space.

Working with a small Italian fashion brand last year. Founder kept describing the brand as "contemporary Italian womenswear". Every piece of marketing was beautiful and generic.

We ran a 3-week positioning sprint and pushed her to make one decision: who is this NOT for?

The answer that came out: "it's not for women who want to look 25. It's for women 35+ who refuse to dress like their mother but also refuse to chase trends made for teenagers."

We rewrote the entire brand voice around that single sentence. No new product, no new visuals, just a sharper position.

What changed in 90 days:

- Email open rate: 18% → 41% (same list, same send times)

- Site bounce rate: 71% → 48%

- Average order value: +27%

- Customer testimonials shifted from "beautiful clothes" to "finally a brand that gets me"

The lesson: "who is this not for" is a faster path to brand clarity than "who is this for." Saying yes to everyone is the same as saying no to identity.

Anyone else here use exclusion to find their brand voice? Curious what frameworks you've seen work.

I have been thinking about audience retention lately; I'm curious how many editors/creators have views on what keeps an audience watching through to the finish. People seem to have shorter attention spans than ever before; videos that are really good can lose many viewers quickly due to weak pacing or weak hooks.

Do you believe that audience retention is primarily due to the editing, storytelling, psychology or other factors?

I have a SaaS company currently in Beta. My partners and I have been trying to find someone to help with our branding, we’ve reached out to any connections we had and no one seems to be willing to help. Despite trying to give people our business / create a long term relationship.

We are a startup, and bootstrapped, but our budget isn’t 0, and we aren’t asking for a ton of work. We just don’t have the money that a branding/marketing firm would ask for.

We are software and finance guys, so while we think we have a good image with our product we want feedback on color scheme, imagery/tone set, logos, banners, typography, etc.

We have some digital assets we created but are possibly looking to have some created depending on the feedback we get.

To my questions:

What would you gauge the cost of this work to be? Again, up front we are more asking for a consult than to actually create assets.

Where would you recommend going to look for someone like this? Ideally looking for someone who does this freelance, but not from Fiverr or the like.

Ich habe eine neue Modemarke gegründet mit Shop und allem, jedoch fehlen mir die Verkäufe, da niemand die Marke kennt, wie baue ich am besten die Community rund um die Marke auf, ich habe überlegt edits in die Richtung der Zielgruppe bei Tiktok und Instagram hochzuladen, damit Leute es auf der Foryou sehen und darauf aufmerksam werden, jedoch ist es schwierig an zb Videos zu kommen, wo das Produkt getragen wird, da ich noch keine Kooperationen geschlossen habe, habt ihr Ideen, worauf ich mich konzentrieren könnte um Erfolge zu sehen. Und vielleicht noch andere virale Kontent Ideen außer edits.

Hey everyone,

Sooo my best friend and I recently started a perfume brand called OffNote and we wanted to get some honest opinions from strangers on the internet before we get too deep into building it 😭

The idea behind the brand is basically to “embrace your off.” We wanted the perfumes to feel more like personalities/emotions rather than just a list of notes.

We currently have 3 perfumes:

Aura  -  our “expensive hallucination” scent. It’s confident, attention-grabbing, luxurious, slightly dramatic, and made for people who want to be perceived.  Very .. like “you noticed me and yes that was the point” energy.

Unfiltrd  is softer but emotionally stronger. Feminine, composed, warm, elegant, and self-assured. It’s less loud confidence and more “I know exactly who I am.”

And 

Imprints  - clean confidence and dependable masculinity. Polished, attractive, versatile, emotionally steady. The kind of scent that feels put together without trying too hard.

We’re trying to build the brand more around feelings, identity, and vibe psychology rather than just “top notes of bergamot and vanilla” type marketing.

We have till now only Launched the Aura perfume and the samples.

Would genuinely love honest feedback around what do you like what do you diss like

a. does the concept make sense to you? 

b. Do the perfumes feel emotionally distinct?

c. Does it sound interesting or too pretentious 😭

Alsoo this is our Instagram page : (https://www.instagram.com/o.f.f.note/), would appreciate your review on this as well.. (we're not trying to promote ourselves this is just for our understanding purposes, since this is our first time doing something like this.)

(just for an "fyi" purpose, we're both working and and like haven't gotten a lot of funds to invest, and we wanna do no face marketing, we are trying to use ai as well to make the images for marketing purposes.. but yeaa )

we're not trying to promote ourselves this is just for our understanding purposes, since this is our first time doing something like this.

Be brutally honest if needed. We’d genuinely appreciate it :)

I’m having trouble deciding whether Bestar Design Construction or Jade Design Construction is better. I want a name that 1. Stands out 2. Is easily remembered and 3. Pretty. So first impressions which is better? Please don’t keep reading until you’ve decided on your first impression!

—————-—————-—————-—————-————————

Here is the meaning of each:
Bestar Design Construction - Shortened version of “Best Star”, like making your home the best star it can be
Jade Design Construction - Shortened version of “Jay Made” (my dad is the actual renovator and his name is Jay)

Overall I feel like Jade is prettier and more simple, but also maybe might feel AI generated 😭 (it’s not)
Bestar might be more memorable? Idk! Thx in advance for your input!

Hi, I am planning to create contents on digital marketing / performance marketing and like a series. I have my facebook (3.6k followers), youtube (1.3k) with Ostaad Chowdhury as my brand name. Which seems South Asian type but now I will be focusing on english contents targeting outside South Asia market. Should I start with fresh name and fresh channel or should I continue with the existing one? How would you feel with the name Ostaad Chowdhury? I have all the social media handles with @ostaadchowdhury already and a domain as well ostaadchowdhurycom