How do you decide to choose a DOMAIN NAME for your product?
Domain name stays with product for years, or to say forever. When buying a new domain name, I am always confused whether I choose keep product's idea in Brand Name or Domain name, or keep it in a way that most people will remember it. There are too many aspects to this, if you see brands Apple, Zara, Nothing, etc. they all are rememberable and short, if I decide to choose such a name, I am always scared that it would be hard for me to rank in search results later on without some keywords in such a saturated market.
Do you have strategies around it that simplified this phase of product building?