How do FMCG brands gets listed with Dmart , reliance etc ??
Hi,
I am in the early stage of planning an fmcg business in India, focused on home essentials such as cleaning liquids and other house related items.
Before I invest in manufacturing, I am trying to understand the modern retail distribution ecosystem actually works.
My main question is around getting products into larger retail chain such as Dmart , reliance retail etc.
How does the process of getting listed with these chains actually work ?
Do I approach the retail directly, or do I need to go through a distributor ?
How does new brands gets their meetings with these retails ?
What kind of margin , listing fees , schemes , MOQ should I expect ?
Do large chains generally consider products from completely new brand or do they expect an established sales record ?
I am interested to know these details !
Thank you so much