How do you come up with a good brand name?
I imagine this gets asked a lot. And I like to think that the name is less important than the substance of a brand... but I'm starting a new skincare brand, and I'm just hitting a blank wall when it comes to the name, either that or I find something close already taken.
Does anyone have any tips please? I tried AI but they felt a bit drab (and both gemini and gpt had the same suggestions which just made it feel even more unoriginal!)
I'm worried if I go too specific /descriptive of my initial range (my USP) then I might limit myself for expanding into other areas and ideas.
How do you get those creative juices flowing when it doesn't come natural to you?