Marc Jacobs new $26 eyeliners and Juvia's Place $15 Culture Liners have the same formula. Delulu & Shakara are exact dupes.
Bought a Juvia's place duocrome eyeliner last week in the color Shakara. It's a pink/lavender shift. $15
Today I received Marc Jacobs new liner in Delulu and realized it's the EXACT same color as my Juvia's place liner. Same base, same shift - I can't tell them apart when I swatch them on my hand. Note: the MJ Delulu is far more lavender in person, not pink like the stock photos.
I'm also noticing the fomula and pencils are really similar so I go look at the ingredients. They are the same. The only thing that's different is how they list the Titanium Dioxide - but that will float depending on color.
Marc Jacobs is selling the same formula for $26 that Juvia's Place is selling for $15.
Obviously, there's not a lot of color overlap, but they clearly have the same manufacturer. I am pretty sure the bright green shades (Omoge, No Cap) are identical as well. I'll be sending back MJ Nocap and replacing it with JP Omoge.
And I'm going to be looking a lot closer at Juvia's Place!
Mark Jacobs Delulu: Dimethicone, Calcium Aluminum Borosilicate, Trimethylsiloxysilicate, Polyisobutene, Polyethylene, Ozokerite, Acrylates/Stearyl Acrylate/Dimethicone Methacrylate Copolymer, Synthetic Fluorphlogopite, Disteardimonium Hectorite, Tin Oxide, Propylene Carbonate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, May Contain: Titanium Dioxide (CI 77891).
Juvia's Place Shakara: Dimethicone, Calcium Aluminum Borosilicate, Trimethylsiloxysilicate, Polyisobutene, Polyethylene, Ozokerite, Acrylates/Stearyl Acrylate/Dimethicone Methacrylatecopolymer, Titanium Dioxide (CI 77891), Synthetic Fluorphlogopite,Disteardimonium Hectorite, Tin Oxide, Propylene Carbonate, Pentaerythrityltetra-Di-T-Butyl Hydroxyhydrocinnamate