Local SEO on Squarespace: what actually works
Been building Squarespace sites and running local SEO for U.S. small businesses for 8 years through my owner-operated agency, HopeSpring Digital. The same handful of issues come up over and over. Sharing the ones that actually move the needle, because "Squarespace can't rank" is a myth.
1. Build a dedicated page for every city you serve.
Not a paragraph mentioned. A full page with unique content per location. This is the single biggest miss I see. If you want to rank for "plumber Maple Grove," you need a Maple Grove page that's actually about Maple Grove, not your homepage with a city dropped into a sentence.
2. Add LocalBusiness schema yourself.
Squarespace doesn't include it by default. You inject JSON-LD through Settings > Advanced > Code Injection in the header. Free generators online if you've never done it. Skipping this hands Google less info than your competitors give it.
3. Google Business Profile is half the battle.
Same business name, address, and phone format on your site and GBP. Pick your primary category carefully (it matters more than secondaries). Add all your services. Post weekly. Get reviews with a direct link. Most "I rank in maps, but not regular search" problems trace back to a half-finished GBP.
4. Citation and NAP consistency.
Not glamorous. Still works. Keep your name, address, and phone number identical across directories.
Quick myths I see here a lot:
- "Squarespace blogs can't rank" → False. Structure is fine, content has to be good and targeted.
- "You need WordPress for real SEO" → False for most small businesses. WordPress has more settings. You don't need 90% of them.
Happy to answer specific questions about local seo on Squarespace!