Hi r/PPC! I'm hoping to hire someone for a one-time audit of our Google Ads account. Our monthly spend is in the $1,500–$2,500 range.
I'm fairly new to this process, so I'm open to your recommendations on what the audit deliverable should look like: written report, recorded walkthrough, or live call. Whatever gives us the clearest picture of what's working and what isn't. :-)
Ideally looking for someone who can:
- Review our account structure, keywords, and ad copy
- Identify wasted spend
- Check that conversion tracking is set up correctly
- Give us a prioritized list of things to fix
Please DM me with your experience, examples of past audits (anonymized is fine), and your rate. Thanks!
EDIT: Specialized professional services (imagine a national law firm specializing in bankruptcies of roller-skating rinks—we're not attorneys, we don't do BKs, and we don't know how to skate...but something like that)
EDIT2: Please don't be offended if I didn't accept your chat request. This post generated some nice responses, and I didn't have bandwitdth for all.