Should I start a namkeen business targeting Kolhapur, Sangli & Satara?
I’m planning to start a small namkeen manufacturing business in Maharashtra, with my initial target market being Kolhapur, Sangli and Satara.
I’ve already done a few trial batches and I’m now trying to decide whether I should actually start the business or look for another opportunity.
There are already many local namkeen manufacturers and established brands in these markets, so I’m wondering how difficult it would be for a new small brand to enter and build a customer base.
I’m not looking for motivation or a “follow your passion” answer. I’d genuinely like to hear from people who have experience in food businesses, manufacturing, distribution or retail.
If you were in my position, would you start this business or choose something else? Why?
What would you look at before investing more money?