How do I Pivot?
I hope I’m asking in the right place but I need help!
I have a TikTok account with 300k+ followers which focuses on cat content. I kind of ended up with this account unintentionally when I posted a random cat video and I got millions of views. Now this account has almost 16 million likes but not much community or engagement because it’s an impersonal cat account and it’s not really something I’m passionate about.
My actual passion is a modest activewear business I’m working on set to release spring/summer of 2027 so I was hoping to start leveraging my existing TikTok account and pivoting into more personal content and eventually promoting my brand.
Any thoughts on this? Is it possible at all? Any type of advice is appreciated because I’m not a very good social media creator.