
Dark reality of AI companies?
There’s something about the AI revolution that doesn’t sit right with me, and I think many companies—especially service-based software firms—are underestimating the long-term cost of what looks like “cheap productivity” today.
Think about this scenario:
A software services company—let’s call it Company A—starts using a third-party AI platform for code generation, architecture suggestions, documentation, debugging, business workflows, and internal knowledge management. It pays a monthly subscription, developers become more productive, management sees efficiency gains, everyone celebrates.
But over time, something else happens.
That AI provider now has access to patterns—coding standards, architecture decisions, domain knowledge, delivery models, estimation approaches, client behavior, support workflows, even industry-specific implementation strategies. Maybe not client secrets directly, but enough operational intelligence across thousands of companies.
Now imagine that AI provider—or a subsidiary created by them—enters the services market.
Instead of just selling tools, they go directly to the clients of companies like Company A and say:
"Why pay your current vendor millions when we already understand how these systems are built, how these teams operate, and we can deliver it for 40% less?"
And that’s where the real disruption begins.
Company A doesn’t immediately know why clients are quietly moving away. Projects disappear. Billing drops. Bench grows. Layoffs begin. Quarterly losses follow. By the time leadership realizes what happened, the competitive advantage they thought they were buying through AI has become the data moat of someone else.
This isn’t anti-AI.
This is about AI sovereignty.
If software-exporting nations like —where IT services drive millions of jobs—continue building on rented intelligence instead of training AI on their own infrastructure, workflows, and enterprise knowledge, we may be accelerating our own commoditization.
The companies that survive the next decade may not be the ones that use AI the fastest.
They may be the ones that own the intelligence they train.
What do you think...