I think I made a classic founder mistake.
I think I made a classic founder mistake.
I spent months building a product before spending enough time figuring out where my customers actually are.
I've been building Visora (https://visoracloud.com), an API for image moderation, face/document/text redaction, and identity verification (document + selfie + liveness).
Technically, I'm really happy with it.
The problem is that it's one of those products people only look for when they're already dealing with the problem in production.
If you're building a social app, marketplace, fintech, HR platform, etc., eventually you'll need moderation or identity verification.
But before that? Most teams don't even think about it.
It feels like selling smoke detectors. Everyone agrees they're important, but almost nobody shops for one until something happens.
For those of you building developer tools or APIs:
How did you find your first real customers?
Also, if you have 2 minutes to look at the landing, I'd genuinely appreciate brutally honest feedback. I'm much more interested in criticism than compliments.