How do you actually find German Instagram creators?
I’m trying to find German Instagram creators in the home/lifestyle/cleaning/interior space, but I’m kind of stuck.
My own Instagram feed and search results are heavily biased toward English content. Even when I try German keywords or hashtags, it still feels like I’m only seeing a small part of the market. Some browser tools/extensions I’ve tried also don’t work that well for Germany-specific creator discovery.
For people who’ve done influencer marketing in Germany: do you have any practical tips for finding truly local creators?
I’d love to hear about any workflows, search terms, hashtags, tools, agency lists, competitor research methods, or manual search methods that have worked for you.
And if you happen to know any German creators in home, lifestyle, cleaning, interior, or useful product finds, I’d be happy to check them out too.