If you're an online coach, I don't think you should charge less than €100/month.
And honestly, even €100 should be the minimum.
I see too many good personal trainers charging €40, €50 or €70/month for online coaching because they're afraid people won't pay more.
But think about what you're actually providing:
- A personalized training program
- Regular adjustments
- Progress tracking
- Check-ins
- Nutrition guidance in many cases
- Messages and support
- Accountability
- Your time AND your expertise
At €50/month, you need 40 clients just to generate €2,000/month in revenue.
At €100/month, you need 20.
And €100 isn't where everyone should price their coaching. It's where I think the conversation should START.
From there, add the value of your expertise.
ne thing I always tell coaches:
Don't ask, “How much would someone pay for a workout plan?”
Ask, “How valuable is the problem I'm helping them solve?”
Very different question.
Curious to hear from other online coaches here:
What's the minimum you think an online coach should charge per month?