u/Iluvsushitrash

I’m thinking about starting a small BBQ food brand. My goal would be to grow a TikTok first, build an audience, then start selling plates, doing pop-ups/markets, and possibly scaling from there.

I have a clothing business where I grew a following, so I understand content a bit, but I want to do food the right way from the start.

If you were starting from zero, how would you build a TikTok food page that actually turns into customers, not just views?

What type of content would you focus on, and when would you start selling food?

I’m 18 and for a little over a year I had an online reselling business that was making really good money. It happened pretty young for me, and while I worked hard, I also feel like I got lucky finding something that worked at the right time.
Now the business isn’t doing nearly as well, and I feel stuck trying to figure out what my next move should be. I know I need another source of income instead of relying on one thing, but I keep going back and forth on what direction makes the most sense.
Right now I’m debating between:
getting into real estate / getting my license
Airbnb / rental properties
starting a small food business selling plates
The food business interests me because I like building something from scratch and I feel like there’s potential for it where I live. Real estate interests me because I like the long-term aspect of it and the idea of building assets over time.
I think part of my issue is that having success young makes me feel pressure to quickly choose the “right” next move instead of wasting time. At the same time, I know I’m still young and probably overthinking needing everything figured out immediately.
I’m also open to completely different ideas if anyone has suggestions. If you were in my position, what would you focus on and why?