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I'm experiencing some drastic barrier in indexing, crawling and ranking from search engines, towards some affiliate pages and posts of mine.
Do you have similar experience? I attribute that to the policy of the search engines themselves. My pages are otherwise technically good, checked with multiple tools and well prepared for the web. Other parts of my websites are ranking properly, so it's only the affiliate parts (admittedly some heavy affiliate parts) that receive this bad treatment.
If that's really the case, I'm angry towards the search engines. Why they decide to be the judge of content and don't let the natural selection of internet do its things?
I slept for almost 38 years on the same natural wool mattresses. My parents bought them, and I don't even know the brand since the label has discolored over the years.
So this is an appreciation post about wool mattresses. I've just paused to think of how reliable they are after all this time, how they insulate me during hot and warm seasons. They naturally regulate temperature. They’re also surprisingly breathable.
Yes, maybe they need some maintenance, but if you are still deciding on which mattress to choose, overall they are a solid option if you care about natural materials and better sleep.
I even made an in-depth analysis about all the advantages of natural wool mattresses if you want to go deeper.
There are generally two schools of thought in stock market investing. The first is to invest in the entire index by buying ETFs or similar mutual funds. These are instruments that track the whole stock market, ensuring that bad periods and underperforming industries are balanced out by bullish markets and thriving companies.
The other — and arguably less traveled — path is buying individual, single stocks, effectively building your own custom “fund” made up of a handpicked selection of companies.
Usually, this second strategy is still aimed toward long-term investing, but it carries the objective of significantly higher returns. In fact, while the historical average return of a broad market index (like the S&P 500) is about 7% to 10% annually over the long term, a highly successful single company can yield vastly higher multiples.
However, the potential losses are also higher if one of the few companies you’ve selected takes a turn for the worse. In light of this fear, most people prefer to stick to the safety of ETFs and buy indices instead of single stocks.
But as you probably know, highly successful investors like the ever-quoted Warren Buffett would disagree with taking the purely passive route. The strategy for Buffett and his late, great partner Charlie Munger has always been this: document well, study the company in depth, and if you truly believe in its underlying value, go for it — buy it and hold it. By trusting the potential of undervalued (yet fundamentally solid) companies, they built a fortune simply by investing.
So, can we all learn something from that? I am not here to endlessly dissect the strategies of billionaire investors. Rather, my aim is to offer a practical, accessible path for evaluating and selecting single stocks to increase the potential return of your portfolio.
I believe — not only by the books and historical stories but also from my direct, personal experience — that picking individual stocks is highly rewarding. Yes, inexperienced and hurried investors can make mistakes and poor choices in the beginning. That is entirely normal and just part of the learning curve.
Today, I want to give you a fresh perspective on how it is possible, and ultimately relatively simple, to choose stocks for higher long-term returns. ...