Pricing experiment I'm weighing for Bulkmark. Card-gated trial vs. open trial + hard paywall
Building Bulkmark in public, and I'm at a pricing crossroads. Want to share the thinking and get your take.
Where I am now: 7-day trial, credit card required upfront. The logic: only let in people with real buying intent, so every sign-up is a qualified lead.
What I'm considering: 7-day trial with no card, then a hard paywall on day 8. Lower friction, more people actually using the product, more word of mouth potential.
The tension: the open trial almost certainly inflates sign-ups with people who have zero intent to pay. That's noisy data and a worse activation rate, but maybe more of them convert once they've felt the value?
If you've A/B tested this on your own product, I'd love to hear the actual numbers. Leaning toward running it as an experiment, but curious where you'd put your bet.