u/Important_Carpet9879

Something we've been working through lately that I wanted to get other perspectives on is the way prospects arrive on the first conversation has shifted enough that it's changing how we think about BD pipeline altogether.

What is happening more often is that by the time is a prospect reaches out, they've already formed a view of us. Not from our sales outreach, but from whatever they found in AI tools, forums. community mentions, content that came up when they were researching the problem we solve. The sales convo is starting much later in their decision process than it used to before, which means the inbound infrastructure feeding the top of pipeline its earning increasing importance.
That has pushed us to think about BD and marketing as one system rather than a separate thing. We've been working with Foxvisits to build the kind of off page brand presence that influences how we show up in AI generated answers, any of the mainstream models like Perplexity, ChatGPT, Google AI Overviews, instead of just traditional search rankings. The logic being that if a prospect asks an AI tool about solutions to their problem, we want to increase the chances we are part of that answer before any outreach happens. It shortens the trust building of the sales cycle significantly when prospects already have context on who we are.
However its also hard to attribute cleanly, which is the part I'm most curious about from a BD perspective. How are others measuring the influence of inbound brand visibility on pipeline quality and sales cycle length? Also is there a framework for connecting that on the top presence to actual BD outcomes?

was just browsing around and found this startup called Ray Security

they're doing something around predictive data security... basically trying to move away from reacting to breaches and more toward preventing them based on behavior patterns

also seems like they're thinking about AI agents accessing data, not just humans, which feels pretty relevant right now

not sure how mature the product is yet but the idea is interesting at least

anyone else been following startups in this space or seen similar approaches popping up

Picked up the 70mai 4K omni a few weeks ago after my kid almost got clipped by someone backing out a target parking lot. she's 3 and still kinda unpredictable when we're walking to the car.

The 360° rotation is actually useful for covering blind spots when i'm parked. was loading her into the car seat last week and couldn't see what was happening on the passenger side. some guy in a pickup was pulling in way too close. The dashcam rotated and cuaght the whole thing. he stopped like 6 inches from my door.

Not a must-have feature but it's nice having coverage on all sides when you're focused getting a toddler buckled in.

Anyone else using their dashcam more for parking lot blind spot coverage than actual driving footage?