

Why do sponsors hate great schemes?
We got Byron’s Axalta scheme last year, Dillon’s for the clash, both schemes took inspiration from the past and were both extremely well received too! But obviously Axalta is all in on Raptor, and I haven’t seen the same Bass Pro scheme twice this year it feels like.
Why does it feel like the sponsors just in general just can’t settle on a scheme? There are outliers that are consistent, but there’s so many cases where they’ll drop an absolute banger, then shelve it after a year or even a few weeks.