u/Inevitable-Tone81

Maybe I’m too skeptical at this point but event reporting always feels too exaggerated

If a deal touched an event somewhere in the cycle it suddenly becomes ‘influenced pipeline’ even if the event had almost nothing to do with closing it. Nobody pushes back on it because everyone wants the events budget to look justified. Feels like events get credit for way more revenue than they probably should

I wanna know how people here are separating real event impact from attribution noise?

Our event data in salesforce sucks, half the reps log conversations differently, deals that touch events close months later and by then nobody remembers how to tag them.

Cannot tell if the event opened the deal, moved it or just showed up in the timeline somewhere. How are you handling attribution in a way that's reliable?