u/Inevitablegeek

Hey guys,

Helped businesses as a growth consultant for 10+ years. I understand the early GTM challenges. The roadblocks that you hit after organic stagnates.

Early GTM:

There are organic ways of promoting what you do like SEO, GEO(business ranking on ChatGPT), Content marketing, Cold outreach.

Paid GTM:

Ads on different platforms and Influencer marketing

I know how challenging cracking distribution is for startups. Everyone is building so fast with AI but distribution has gotten all the more difficult.

Tell me your product and I'll share how you can do your GTM.

Been working as a Fractional CMO for the past 5 years and I see that most of the App businesses need the same marketing stack. So thought of sharing it with you guys.

For B2C App based businesses:

-- 0-1K downloads:

Acquisition Channels to be used:

1. Offline events like college fests or festival carnivals

Martech stack:

Mixpanel - Inapp analytics platform

Clevertap/WebEngage/Moengage - CRM and CDP

Retention channels:

1. Push notification (Most important)

-- 1K-1M downloads:

Acquisition Channels to be used:

1. Meta Ads

2. Snap Ads

Retention channels:

1. Push notification (Most important)

2. YT and Meta video ads

Martech Stack required:

Mixpanel

Clevertap/WebEngage/Moengage

-- 1M+ downloads:

Acquisition Channels to be used:

1. Meta Ads

2. Snap Ads

3. Viral marketing on Instagram

Retention channels:

1. Push notification (Most important)

2. YT and Meta video ads

Martech stack:

Mixpanel

Branch/Appsflyer/Adjust

Clevertap/WebEngage/Moengage

Happy to help if you have any questions.

Most of the people think their app idea isn't good whereas it's the other way round. You aren't selling it correctly. Every idea has a market where you either find the market before building the app or you build the app and then find the market.

Quick context: I'm a seasoned marketer with 12+ years of experience, scaled products to 10M+ user base. What I've seen is founders struggle with selling the product thinking the idea isn't good.

If posting Anonymous posts can be a great idea why can't your idea work. It's just you got to find the audience.

Hey guys,

Been working as a growth marketer for the past 12 years now. It's really sad to see founders make similar mistakes in their initial years.

1. Delaying ads as a marketing channel to acquire users.

Startups are all about velocity, Once the PMF is established the first thing that needs to be done is push pedals on paid ads to increase the product adoption. (If you intend to raise funds or be a leader in your segment)

2. Adopting a multi channel approach.

Most of the startups fail at the first step itself; which is finding a primary marketing channel or early GTM. In case you've gone past it don't wait too long to find out other channels because that'll be the difference between you making big or just staying a lifestyle business.

3. Hiring your First good marketing guy that'll identify your GTM channels (Google Ads, Meta, SEO, LinkedIn, Offline events or GEO)

Most of the companies think about marketing as the last spending lever and founders try paid ads themselves; whereas it should be other way round. Hire a good marketing guy (this is a make or break situation). A good marketer will write your marketing playbook which goes a long way.

4. Delaying the marketing hire and then expecting things to be solved overnight (Personal experience)

This has happened to me almost all the time. Hired when the sword is on the founders neck. The founder has to either show drastic growth to investors to raise money or has a shorter runway left. Figuring out GTM takes 2-3 months even for experienced marketers because:

- Every product is different

- Setting up a marketing stack takes time

- Finding the right messaging that resonates with the user takes experimentation

5. Unoptimized ad accounts

A lead that costs you $50 might cost your competitor $20 which might not look big. But if you extrapolate to 1000 times the difference comes out to be $30,000