u/Infamous-Barber-5644

Hi everyone,

I'm currently running TikTok Shop ads for a low-ticket household cleaning product in Southeast Asia.

My daily budget is set at $200/day, but the campaign rarely spends more than $20-$50/day. Sometimes it doesn't even reach $30.

What's confusing is that the budget isn't the issue. TikTok simply doesn't seem willing to spend more.

Current situation:

• Daily budget: $200
• Actual spend: $20-$50
• ROI: Around 0.5
• Campaign type: GMV Max
• Multiple video creatives inside each campaign
• Product price is relatively low
• CTR is usually between 1.5% - 3%
• Some videos get impressions, while many receive almost no delivery

I'm trying to understand:

1. Is TikTok limiting spend because the ROI is too low?
2. Could poor conversion rates be causing the system to stop scaling?
3. How do you determine whether the problem is the creative, product page, or audience?
4. Have any of you experienced campaigns that couldn't spend budget even though the budget was high?
5. What metrics do you usually check first when diagnosing under-delivery?

Any advice or experiences would be greatly appreciated.

Thanks in advance!