A waitlist tells me they want it. How do I find out how much they'll pay?
I’m currently mapping out a validation strategy for a new SaaS idea using a landing page and a waitlist/pre-order form before building.
I know that a high number of waitlist signups proves demand and general interest. But here is my dilemma: How do I accurately test the exact price point people are willing to pay before the software exists?
Let’s say 500 people sign up for the waitlist because they love the idea. They might be completely willing to pay $15 to $25 a month for it. But what if my business model requires $50 or $100 a month to be viable, and that price turns them all away? A simple email submit button doesn't show me their budget ceiling.
How do you guys extract the actual "willingness to pay" metrics during the pre-launch phase?