u/Interesting-End-2334

i feel like ecommerce stacks are getting bloated again.

email, paid ads, reviews, loyalty, affiliates, popups, chat, analytics, now SMS on top. half the time the store owner barely has the basics working before someone sells them another channel.

but SMS is the one i keep going back and forth on. for abandoned carts and repeat buyers it makes sense, because people actually see the message. i’ve seen tools like TxtCart come up around that side of it, but for smaller stores, i’m not convinced it’s always worth adding another tool unless the traffic and email side are already stable.

where do you draw the line with this?

do you add SMS early because it can recover revenue fast, or only after email/paid traffic are properly sorted?