r/webmarketing

Ive had a store thats been live for about two years now and ranks ok for a few terms. I've been going back and forth on switching to a domain that fits where my business is now and what Im doing bc the one I started with was more if placeholder name and it doesn't really describe what we sell anymore.

Every time I try to research this I end up more confused than when I started. One person says they were back to full traffic in 4 months another says their still down almost half a year later and never fully climbed back. Nobody seems to agree on why some sites bounce back clean and others just don't. Is it how the migration itself was handled, like something about the site's authority beforehand, timing or all of it?

Im going down the AI social media management platform rabbithole because our team spends too much time rewriting captions and moving posts between tools.

Vista Social, Sprinklr, Hootsuite, and Buffer come up a bunch in AI SMM searches. Anyone use any of these and know which one is better for a smaller team with about 50 different clients and a price sensitive CEO?