u/Mission-Associate483

i feel like a lot of stores jump straight to discounts when the real issue is just weak follow up.

someone abandons cart and the answer is usually 10 percent off. then 15 percent. then a bigger offer next time. after a while customers just learn to wait.

but half the time the person probably had a normal question. shipping, sizing, timing, trust, payment issue, whatever.

that is why SMS is interesting to me. not the blast everyone with a promo version, but the more conversational side where the customer can actually reply and move forward.

i’ve seen tools like TxtCart come up around that use case and it makes more sense to me than just adding another discount machine.

how are people handling this now? still using discounts for abandoned carts, or trying to fix the actual reason people do not finish checkout?

ZenaTech $ZENA dropped an update today on the ZenaDrone 2000 and it caught my attention because this is starting to look less like a basic drone story and more like a counter drone defense angle.

They said the ZenaDrone 2000 Heavy Lift Interceptor has completed its airframe build and is now moving into systems integration and test bench work. First field flight testing is expected by the end of Q3 2026.

The specs are what made me look twice.

200 kg max takeoff weight

40 kg payload capacity

4 plus hours hover endurance

360 degree camera coverage

built for land, coastal and maritime defense use

AI driven threat detection and swarm response architecture

That is obviously a very different pitch from a small camera drone company.

The timing is interesting too. Drones are becoming a much bigger part of modern defense, but the counter drone side might be even more important. Using expensive missiles against cheap hostile drones is not a great long term setup, so lower cost interceptor systems could become a real market if they actually work.

ZENA also is not only relying on this one drone. They have been building out Drone as a Service as well, including their 21st acquisition in April. Full year 2025 revenue was $12.9M, up 558 percent year over year, and DaaS brought in $10.1M in its first full year.

So the story seems to be a mix of revenue generating DaaS, AI drone hardware and defense facing counter drone applications.

Obviously still a risky small cap. The real test is whether this thing actually gets into flight testing on schedule, whether defense interest turns into contracts, and whether the acquisition strategy does not get messy.

But after today’s update, I can see why people might start watching $ZENA a bit closer.

Anyone else following this one?