u/Murky_Explanation_73

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k to $9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500 to $3000 depending on the business, then I add a monthly retainer around $50 to $150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think.

A lot of people overcomplicate running a web agency when honestly the business can be extremely simple if you focus on the right things. I wasted money on unnecessary tools, sold websites the wrong way, focused on the wrong things, and spent way too much time figuring everything out myself. But after years of trial and error, I finally built a setup that works really well for me, and now the agency does around $6k–$9k a month in recurring revenue alone, not including the upfront payments I charge clients when they sign.

This isn’t some fake guru post either. I genuinely think if someone packaged what I know properly they could turn it into a whole course. But the truth is the actual process is way simpler than people make it sound. The only tools I really use are Apollo for finding leads, Swokei for analyzing websites and generating personalized outreach based on problems it finds, Cloudflare for hosting, and then any website builder or CMS. That’s literally the entire stack I use to run the business.

One thing I learned early is that you should always target businesses that already have websites. A lot of people try to convince businesses to get their first website, but honestly that’s way harder because they don’t fully understand the value yet. Businesses with existing sites already get it, they just usually have outdated websites that need improvements. That’s the sweet spot.

What I do is pull lead lists from Apollo and put them into Swokei. Inside Swokei you can set a quality threshold, so for example if you set it to 7/10, it’ll only generate outreach for websites that actually have real improvement opportunities. That’s important because you don’t want to waste time messaging businesses that already have solid sites. The tool analyzes stuff like SEO, design, mobile optimization, layout, speed, and overall user experience, then creates personalized outreach messages based on those flaws.

Before running the website analysis in Swokei you can also choose the type of offer you want the outreach campaigns to focus on. You can choose stuff like trying to book a call, start a conversation, or offer a free draft/mockup at the end of the email. Personally I always choose the free draft option because that part is honestly crucial for getting a lot of interesting replies. 

And honestly, this is probably the biggest mistake I see web agencies make is handling everything through email. Whenever someone replies and shows interest, you should immediately try to get them on a call or Zoom meeting. Never just send the redesign through email and hope they reply back later. Present the draft live, walk them through the improvements, explain why it matters for their business, and close the deal on the call. Then send the Stripe payment while you’re still talking to them. You never want the client to leave the call without paying because once people leave, the chances of losing momentum go way up.

For pricing, I usually charge an upfront payment somewhere between $500–$3000 depending on the business, then I add a monthly retainer around $50–$150. After that it’s basically just repeating the same process consistently.

The reason I personally prefer using a website analysis and personalized outreach tool instead of purely cold calling is because I’m only one person and I have to do everything myself. Having personalized emails automatically sent out at scale that point out actual flaws on a business’s website has worked extremely well for me. But if you prefer picking up the phone and cold calling every day, that’s obviously still a valid way to do it too.

Overall this whole setup barely costs anything to run, it scales surprisingly well, and it’s honestly way simpler than most people think

So I’ve been running my web agency for about 4 years now, and honestly, the beginning was rough. I was doing everything manually, chasing clients nonstop, and every month felt like starting from zero again. It took me way too long to realize that the real money was in building systems instead of constantly grinding for one off projects.

Once I figured that out, things changed fast. I started getting paid monthly instead of only when I closed a new client, and eventually the income became pretty predictable.

If this sounds interesting, I’ll probably save you 3 of the 4 years it took me to figure this out.

The first thing that changed everything was targeting businesses with outdated websites. This works insanely well because these businesses already understand the value of having a website. You’re not convincing them they need one, you’re just showing them why their current one is hurting them.

Step one, what I started doing was using Swokei. I upload lists of company leads and it automatically analyzes each business website for problems like outdated design, weak SEO, slow loading speed, and bad mobile optimization. Then it turns all those flaws into personalized ready to send emails automatically.

So instead of manually checking websites one by one, I was analyzing thousands of websites and sending thousands of highly personalized emails at scale.

The crazy part is that businesses thought I actually spent time reviewing their website personally because the emails were so specific to their problems. That alone brought in a huge amount of interested replies compared to generic cold emails.

Step two is where most people overcomplicate things. Once your inbox starts filling with replies, call them and tell them you already made a free draft or preview of their new website. Then invite them to a Google Meet or Teams call to walk them through it.

You can build the draft manually or use AI tools to speed things up. The important part is getting them on a call and showing them something visual. Most business owners can’t imagine what “better” looks like until they actually see it.

During the meeting, present the website, explain how it improves their business, and close them right there on the call. Depending on where you live, you can either send a payment link immediately or get them to sign digitally.

The biggest lesson though is this:

Always charge an upfront payment AND a monthly retainer.

The upfront payment gives you immediate cash flow, but the retainer is what changes your life long term. Hosting, maintenance, SEO, edits, support, whatever makes sense for the client. Once you start closing multiple clients every month, that recurring revenue stacks up fast.

After a while it stops feeling like chasing money and starts feeling like building an actual income machine.

Then you just repeat the process.

Honestly, it’s never been easier to start a web agency than it is right now.

So I’ve been running my web agency for about 4 years now, and honestly, the beginning was rough. I was doing everything manually, chasing clients nonstop, and every month felt like starting from zero again. It took me way too long to realize that the real money was in building systems instead of constantly grinding for one off projects.

Once I figured that out, things changed fast. I started getting paid monthly instead of only when I closed a new client, and eventually the income became pretty predictable.

If this sounds interesting, I’ll probably save you 3 of the 4 years it took me to figure this out.

The first thing that changed everything was targeting businesses with outdated websites. This works insanely well because these businesses already understand the value of having a website. You’re not convincing them they need one, you’re just showing them why their current one is hurting them.

Step one, what I started doing was using Swokei. I upload lists of company leads and it automatically analyzes each business website for problems like outdated design, weak SEO, slow loading speed, and bad mobile optimization. Then it turns all those flaws into personalized ready to send emails automatically.

So instead of manually checking websites one by one, I was analyzing thousands of websites and sending thousands of highly personalized emails at scale.

The crazy part is that businesses thought I actually spent time reviewing their website personally because the emails were so specific to their problems. That alone brought in a huge amount of interested replies compared to generic cold emails.

Step two is where most people overcomplicate things. Once your inbox starts filling with replies, call them and tell them you already made a free draft or preview of their new website. Then invite them to a Google Meet or Teams call to walk them through it.

You can build the draft manually or use AI tools to speed things up. The important part is getting them on a call and showing them something visual. Most business owners can’t imagine what “better” looks like until they actually see it.

During the meeting, present the website, explain how it improves their business, and close them right there on the call. Depending on where you live, you can either send a payment link immediately or get them to sign digitally.

The biggest lesson though is this:

Always charge an upfront payment AND a monthly retainer.

The upfront payment gives you immediate cash flow, but the retainer is what changes your life long term. Hosting, maintenance, SEO, edits, support, whatever makes sense for the client. Once you start closing multiple clients every month, that recurring revenue stacks up fast.

After a while it stops feeling like chasing money and starts feeling like building an actual income machine.

Then you just repeat the process.

Honestly, it’s never been easier to start a web agency than it is right now.

So I’ve been running my web agency for about 4 years now, and honestly, the beginning was rough. I was doing everything manually, chasing clients nonstop, and every month felt like starting from zero again. It took me way too long to realize that the real money was in building systems instead of constantly grinding for one off projects.

Once I figured that out, things changed fast. I started getting paid monthly instead of only when I closed a new client, and eventually the income became pretty predictable.

If this sounds interesting, I’ll probably save you 3 of the 4 years it took me to figure this out.

The first thing that changed everything was targeting businesses with outdated websites. This works insanely well because these businesses already understand the value of having a website. You’re not convincing them they need one, you’re just showing them why their current one is hurting them.

Step one, what I started doing was using Swokei. I upload lists of company leads and it automatically analyzes each business website for problems like outdated design, slow loading speed, and bad mobile optimization. Then it turns all those flaws into personalized ready to send emails automatically.

So instead of manually checking websites one by one, I was analyzing thousands of websites and sending thousands of highly personalized emails at scale.

The crazy part is that businesses thought I actually spent time reviewing their website personally because the emails were so specific to their problems. That alone brought in a huge amount of interested replies compared to generic cold emails.

Step two is where most people overcomplicate things. Once your inbox starts filling with replies, call them and tell them you already made a free draft or preview of their new website. Then invite them to a Google Meet or Teams call to walk them through it.

You can build the draft manually or use AI tools to speed things up. The important part is getting them on a call and showing them something visual. Most business owners can’t imagine what “better” looks like until they actually see it.

During the meeting, present the website, explain how it improves their business, and close them right there on the call. Depending on where you live, you can either send a payment link immediately or get them to sign digitally.

The biggest lesson though is this:

Always charge an upfront payment AND a monthly retainer.

The upfront payment gives you immediate cash flow, but the retainer is what changes your life long term. Hosting, maintenance, edits, support, whatever makes sense for the client. Once you start closing multiple clients every month, that recurring revenue stacks up fast.

After a while it stops feeling like chasing money and starts feeling like building an actual income machine.

Then you just repeat the process.

Honestly, it’s never been easier to start a web agency than it is right now.

So I’ve been running my web agency for about 4 years now, and honestly, the beginning was rough. I was doing everything manually, chasing clients nonstop, and every month felt like starting from zero again. It took me way too long to realize that the real money was in building systems instead of constantly grinding for one off projects.

Once I figured that out, things changed fast. I started getting paid monthly instead of only when I closed a new client, and eventually the income became pretty predictable.

If this sounds interesting, I’ll probably save you 3 of the 4 years it took me to figure this out.

The first thing that changed everything was targeting businesses with outdated websites. This works insanely well because these businesses already understand the value of having a website. You’re not convincing them they need one, you’re just showing them why their current one is hurting them.

Step one, what I started doing was using Swokei. I upload lists of company leads and it automatically analyzes each business website for problems like outdated design, weak SEO, slow loading speed, and bad mobile optimization. Then it turns all those flaws into personalized ready to send emails automatically.

So instead of manually checking websites one by one, I was analyzing thousands of websites and sending thousands of highly personalized emails at scale.

The crazy part is that businesses thought I actually spent time reviewing their website personally because the emails were so specific to their problems. That alone brought in a huge amount of interested replies compared to generic cold emails.

Step two is where most people overcomplicate things. Once your inbox starts filling with replies, call them and tell them you already made a free draft or preview of their new website. Then invite them to a Google Meet or Teams call to walk them through it.

You can build the draft manually or use AI tools to speed things up. The important part is getting them on a call and showing them something visual. Most business owners can’t imagine what “better” looks like until they actually see it.

During the meeting, present the website, explain how it improves their business, and close them right there on the call. Depending on where you live, you can either send a payment link immediately or get them to sign digitally.

The biggest lesson though is this:

Always charge an upfront payment AND a monthly retainer.

The upfront payment gives you immediate cash flow, but the retainer is what changes your life long term. Hosting, maintenance, SEO, edits, support, whatever makes sense for the client. Once you start closing multiple clients every month, that recurring revenue stacks up fast.

After a while it stops feeling like chasing money and starts feeling like building an actual income machine.

Then you just repeat the process.

Honestly, it’s never been easier to start a web agency than it is right now.

So I’ve been running my web agency for about 4 years now, and honestly, the beginning was rough. I was doing everything manually, chasing clients nonstop, and every month felt like starting from zero again. It took me way too long to realize that the real money was in building systems instead of constantly grinding for one off projects.

Once I figured that out, things changed fast. I started getting paid monthly instead of only when I closed a new client, and eventually the income became pretty predictable.

If this sounds interesting, I’ll probably save you 3 of the 4 years it took me to figure this out.

The first thing that changed everything was targeting businesses with outdated websites. This works insanely well because these businesses already understand the value of having a website. You’re not convincing them they need one, you’re just showing them why their current one is hurting them.

Step one, what I started doing was using Swokei. I upload lists of company leads and it automatically analyzes each business website for problems like outdated design, weak SEO, slow loading speed, and bad mobile optimization. Then it turns all those flaws into personalized ready to send emails automatically.

So instead of manually checking websites one by one, I was analyzing thousands of websites and sending thousands of highly personalized emails at scale.

The crazy part is that businesses thought I actually spent time reviewing their website personally because the emails were so specific to their problems. That alone brought in a huge amount of interested replies compared to generic cold emails.

Step two is where most people overcomplicate things. Once your inbox starts filling with replies, call them and tell them you already made a free draft or preview of their new website. Then invite them to a Google Meet or Teams call to walk them through it.

You can build the draft manually or use AI tools to speed things up. The important part is getting them on a call and showing them something visual. Most business owners can’t imagine what “better” looks like until they actually see it.

During the meeting, present the website, explain how it improves their business, and close them right there on the call. Depending on where you live, you can either send a payment link immediately or get them to sign digitally.

The biggest lesson though is this:

Always charge an upfront payment AND a monthly retainer.

The upfront payment gives you immediate cash flow, but the retainer is what changes your life long term. Hosting, maintenance, SEO, edits, support, whatever makes sense for the client. Once you start closing multiple clients every month, that recurring revenue stacks up fast.

After a while it stops feeling like chasing money and starts feeling like building an actual income machine.

Then you just repeat the process.

Honestly, it’s never been easier to start a web agency than it is right now.

So I’ve been running my web agency for about 4 years now, and honestly, the beginning was rough. I was doing everything manually, chasing clients nonstop, and every month felt like starting from zero again. It took me way too long to realize that the real money was in building systems instead of constantly grinding for one off projects.

Once I figured that out, things changed fast. I started getting paid monthly instead of only when I closed a new client, and eventually the income became pretty predictable.

If this sounds interesting, I’ll probably save you 3 of the 4 years it took me to figure this out.

The first thing that changed everything was targeting businesses with outdated websites. This works insanely well because these businesses already understand the value of having a website. You’re not convincing them they need one, you’re just showing them why their current one is hurting them.

Step one, what I started doing was using Swokei. I upload lists of company leads and it automatically analyzes each business website for problems like outdated design, weak SEO, slow loading speed, and bad mobile optimization. Then it turns all those flaws into personalized ready to send emails automatically.

So instead of manually checking websites one by one, I was analyzing thousands of websites and sending thousands of highly personalized emails at scale.

The crazy part is that businesses thought I actually spent time reviewing their website personally because the emails were so specific to their problems. That alone brought in a huge amount of interested replies compared to generic cold emails.

Step two is where most people overcomplicate things. Once your inbox starts filling with replies, call them and tell them you already made a free draft or preview of their new website. Then invite them to a Google Meet or Teams call to walk them through it.

You can build the draft manually or use AI tools to speed things up. The important part is getting them on a call and showing them something visual. Most business owners can’t imagine what “better” looks like until they actually see it.

During the meeting, present the website, explain how it improves their business, and close them right there on the call. Depending on where you live, you can either send a payment link immediately or get them to sign digitally.

The biggest lesson though is this:

Always charge an upfront payment AND a monthly retainer.

The upfront payment gives you immediate cash flow, but the retainer is what changes your life long term. Hosting, maintenance, SEO, edits, support, whatever makes sense for the client. Once you start closing multiple clients every month, that recurring revenue stacks up fast.

After a while it stops feeling like chasing money and starts feeling like building an actual income machine.

Then you just repeat the process.

Honestly, it’s never been easier to start a web agency than it is right now.