r/SaaSSales

Every time I try a new SaaS tool, it feels like I need a full tutorial just to do basic things.

Most of them are packed with features, but the core workflow gets buried under menus, settings, and dashboards.

Shouldn’t software be simpler by default instead of requiring users to figure it out?

Curious how others feel about this do you prefer feature heavy tools or minimal ones that just do one job well?

So I have saas with 3 tiers of pricing.
I need to understand what flow of transition from trial to paid plan would be less painful and convert more. Here is few variants I see, and if you could, please give your opinion about variant will work the best for saas, or may be you could suggest your own.
It is b2b. I plan to have direct sales, but still there is an option for self sign up.

Variant 1:
User selects pricing plan right after registration and start trial.
We require credit card but not charging until end of trial. And we charge it automatically after trial ends. In this case user has to cancel its subscription to not being charged.

IMHO: At first glance, this seems to be the most brazen and unpleasant method.

Variant 2:
User selects pricing plan, start trial but credit card not required until he decide to buy a subscription. Also user is free to switch between plans during trial, to compare capabilities.

IMHO: More loyal relaxed way to give user a chance to try product and decide what plan fits his needs.

Variant 3:
Right after registration user get trial plan automatically (no credit card required), crafted specifically for trial, so some capabilities are disabled (like custom domain, or white label), but user can try all other features freely, similar to max plan. After trial ends - user has to decide what plan he wants to use. At this point he enters card, and start paid subscription.

IMHO: this is my preferred variant as it feels like customer centric, where we allow to check everything before he makes a decision. No need to think about plans, and customer can focus on solution. One caveat exists if he used more resources than his plan allows - but it is not a problem. system will restrict further resource adding until he remove used resources to match the limits.

What do you think?

Over the past few months, I've been building a SaaS for travel agencies that includes:

* Travel agency management software * Role-based portals * CRM & CMS * Website + admin dashboard * Free hosting with a branded subdomain

To validate the idea, I reached out to 200+ travel agencies through cold calls and cold outreach.

The interesting part is that agencies are willing to talk. I've booked around 10 demos, so I don't think the problem is getting attention.

The problem starts after the demo.

Even after offering a completely free test environment, none of them became active users.

Instead of seeing this as a failure, I'm treating it as a signal that there's a gap somewhere—whether it's the onboarding, the sales process, the positioning, the product itself, or simply how travel agencies make buying decisions.

I'm now looking to connect with founders, developers, or anyone who's sold B2B SaaS to traditional businesses. I'd love to hear what finally made your users say "yes."

If you've built in travel-tech, agency software, or B2B SaaS, I'd really appreciate your perspective. I'm committed to refining the product until I find the right product-market fit.

edit: tnx for the reality check everyone. realized I was confusing "feedback" with "value" and just burning cash. decided to stop the feature creep and partnered with SoftDoes to do a proper audit and refocus on the core product. finally feels like we’re building for revenue again instead of just checking boxes. topic closed.

I'm honestly at my breaking point rn. I’ve spent the last 4 months grinding on our product roadmap, trying to build every single "requested" feature that our early customers asked for. I thought I was being a good founder by listening to feedback, but now I look at our analytics and barely anyone is even touching 80% of what we built.

It feels like I'm just playing feature factory and wasting precious development hours on things that don't move the needle for revenue. Every time I talk to a lead, they complain about a different missing feature, so I add it to the list, build it, and then... crickets. Tbh it’s exhausting and I feel like I’m just burning cash while our core product stagnates.

I’m starting to wonder if I’m totally out of my depth with this product strategy. Should I just stop listening to the immediate feature requests and focus on a tighter core value prop? Or am I just bad at selling the value of what we already have?

I’m so tired of feeling like I’m building in the dark. Has anyone else gone through this phase where your development cycle is totally disconnected from what your customers are actually willing to pay for? How do you stop the cycle of building stuff that just sits there collecting dust?

Hey everyone,

We're the team behind Behind the Stack, a magazine about tech, AI, and everything happening in products and apps right now. We're looking for 10 technologists to interview, people who want to show off what they've built.

If you've got a product live, or a git repo you're proud of and want the world to see, we'd love to hear about it. Each conversation is casual: what you built, why you started it, and what you've learned along the way.

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Thanks, we're excited to see what this community has built.

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I’m looking for some honest advice from people who’ve been through this.

I recently joined a fintech SaaS company, and our product is still quite new compared to competitors that have been in the market for years.

One thing I’ve noticed is that while I genuinely think we have a better UI/UX and a more modern platform, customers seem to care much more about functionality. They compare feature lists, and we’re simply not at the same level yet.

We also don’t have many success stories because our customer base is still small. Even with existing customers, we’re still fixing bugs and improving the product. Sometimes I don’t even feel confident giving a demo because I know certain areas still need work. It feels like I’m selling the product’s potential more than what it can do today.

To make things harder, my company has a strong compliance and governance process, so I can’t promise features or share an unofficial roadmap just to close a deal. If it’s not committed, I won’t tell customers it’s coming.

For those who’ve sold or built an early-stage B2B SaaS product:

How did you compete against more established competitors?

How did you build trust without many customer success stories?

How did you stay confident when the product still had obvious gaps?

Is this just a normal phase of an early SaaS company, or is it a sign the product isn’t ready to sell?

I’d really appreciate hearing your experiences. Thanks!

Every cold outreach campaign I've ever run or reviewed dies for the same reason, and it's almost never the message itself.

It's the order of operations.

Most people:

1. Find a list

2. Send a connection request cold

3. Pitch immediately after acceptance

That sequence gets maybe 20-30% acceptance and barely any real replies.

What's worked consistently for me over 20 years (and in the campaigns I run now):

- Engage with their content first. A like, a genuine comment. Even once.

- Send the connection request with zero pitch. Just a real reason you're reaching out.

- Wait for acceptance. Don't follow up with a sales pitch on day one.

- When you do message, reference something specific to them, not your product.

Campaigns built this way are landing 50-68% acceptance and 20-40% reply rates for me right now. That's not a magic script, it's just sequencing.

J'ai enfin fini mon SaaS qui aide à gérer ses finance et surtout economiser sur les abonnements inutiles mais je ne sais pas ou trouver mes premiers potentiels clients?? AVez vous des conseils je suis preneur!

I've been auditing my monthly subscriptions and realized I was paying for 14 different SaaS tools.

I canceled 9 of them without noticing much difference.

But there are a few I wouldn't cancel even if the price doubled because they save me hours every week.

What's one SaaS product you'll probably keep paying for no matter what, and why?

I'm looking for tools that genuinely improve productivity not just the latest hype.

I am a sales rep with nearly 10 years of sales experience with my most recent career being a sales manager for a multi location roofing company. I have been applying for commercial and Mid-Market AE positions with very little luck. I have been tailoring my resume for each application, writing company specific cover letters and reaching out to recruiters on LinkedIn but have yet to get anywhere. What am I doing wrong?

I’ve been working in sales now for 4 years, have enjoyed the highs and lows of the roles I’ve been in and all the people I’ve worked with, but ultimately I don’t think sales is for me.

I want to pivot away from sales- where should I look and why?

Everyone talks about scaling, but getting those first few customers seems like the hardest part.

If you've built a SaaS, I'd love to know:

• Where did your first customers come from?
• Cold outreach?
• Reddit?
• SEO?
• Twitter/X?
• Product Hunt?
• Existing audience?

What worked, and what ended up being a complete waste of time?

We are a small but growing B2B SaaS company looking at AI SDR tools specifically for outbound calling.

Would be great if you could answer:

• What tool are you using?
• How are you using it?
• Is it calling cold leads, inbound leads, old pipeline, demo no shows, something else?
• Does it actually book qualified meetings?
• What breaks or feels awkward?
• Would you trust it with your main prospect list?

Please recommend only from personal experience

gonna lay this out for the folks who will actually do something with it instead of just saving the post and forgetting about it in two days (you know who you are)

we run a small cold email agency, 4 people including me, 22 clients right now mostly marketing agencies and a few SaaS companies. revenue is around $19k/mo which sounds good until you realize how much of that goes right back into tooling and our VA. anyway the thing that actually keeps us from drowning is a 30 minute routine we do every monday morning. took me like a year and a half of chaos to figure out that the problem wasnt our systems or our tools, it was that nobody was actually looking at anything on a regular schedule. campaigns would just run and we'd check them when a client asked "hows it going" which is... not great

ok so heres how it works

THE MONDAY CHECK

this takes 30 minutes. sometimes 40 if something is on fire but usually 30. i do it myself, our VA handles the prep the night before (sunday evening her time, shes in the philippines). what she does is pull reply rates, bounce rates, and positive reply counts from the last 7 days across all active campaigns and drops them into a google sheet. nothing fancy. columns are client name, campaign name, sends, opens, replies, positive replies, bounces. she also flags anything where bounce rate went above 3% or reply rate dropped below 1%

i sit down monday morning with coffee and just scan the sheet. takes maybe 8 minutes to read through everything. then i make decisions in three categories

PAUSE - any campaign bouncing above 3.5% gets paused immediately. no discussion. i used to let stuff ride at 4 or even 5% thinking it would sort itself out and that cost us two domains that got blacklisted back in march. painful lesson. now 3.5% is the hard line

TWEAK - anything with reply rates between 0.5% and 1.2% gets a subject line swap or a first line rewrite. i dont touch the rest of the sequence. just the opener. our VA queues up the changes and i approve them. this usually takes about 10 minutes for all clients combined because most campaigns are fine

ESCALATE - if a campaign has been running 14+ days with under 0.5% reply rate i flag it for a full rebuild. new angle, new list, sometimes new ICP entirely. this doesnt happen in the monday check itself, i just tag it and we handle it tuesday or wednesday

HOW THE LISTS GET BUILT

this isnt part of the monday routine exactly but it feeds into it so i should explain. we build lists mostly from LinkedIn Sales Navigator. our VA scrapes profiles based on filters i set up, usually title + company size + geography. she exports those into a csv and then we run them through Prospeo for enrichment, which has been solid for finding valid emails, usually around 82-85% accuracy on the contacts we process. for edge cases where Prospeo doesnt find a match we'll throw them into Dropcontact as a backup but honestly thats maybe 15-20% of contacts

after enrichment everything goes through MillionVerifier before it touches a sending tool. i know some people skip verification because their enrichment tool already validates but ive seen enough catch-all traps to not trust any single layer. MillionVerifier costs us about $37/mo at our volume which is nothing compared to what a burned domain costs

once verified the list goes into Woodpecker. we send from inboxes hosted on Inframail which handles the DNS and warmup side of things. each inbox does about 25-30 sends per day, we run 3-4 inboxes per client depending on their volume needs

WHAT I ACTUALLY LOOK AT

the thing that changed how i run this business was realizing i dont need dashboards or analytics platforms. i need one sheet with the right numbers updated weekly. thats it. when i was starting out i had Woodpecker open in one tab, our CRM in another, spreadsheets everywhere, slack channels for each client. complete mess. someone in a telegram group i'm in pointed out that most of the data i was looking at didnt lead to any action and that hit hard because it was true

now the only numbers i care about on monday are bounce rate, reply rate, and positive reply count. opens are in the sheet but i barely look at them anymore because open tracking is so unreliable with apple privacy stuff. if bounces are low and replies are decent, the campaign keeps running. if not, one of the three categories above kicks in

the whole thing takes 30 minutes because the prep is done before i sit down. our VA spends maybe 45 minutes sunday night pulling everything together. she knows exactly what to pull because we built a loom video walkthrough 8 months ago and she just follows it

COSTS THAT MATTER

this is the boring part but people always ask. per client we spend roughly: Prospeo for enrichment runs us about $99/mo on the plan we're on which covers all clients, MillionVerifier is $37/mo, Woodpecker is around $59/mo per client workspace (we negotiated a bit on volume), Inframail handles our inboxes at i think $74/mo for the tier we use. our VA costs $850/mo full time. LinkedIn Sales Navigator is $99/mo on the professional plan

total operational cost across all 22 clients is somewhere around $2,800-3,100/mo depending on the month. the rest is margin minus my time and my one other team members salary

WHY 30 MINUTES

i tried doing this daily for a while. checking everything every morning. it made me anxious and i was making too many changes too fast. campaigns need time to breathe. you send 150 emails on monday and by tuesday youve gotten 2 replies and youre already panicking and rewriting copy. thats not how this works. a week gives you enough data to actually see patterns. 150-200 sends per campaign per week is usually enough signal to know if somethings working or not

the other thing is that doing it weekly forces you to batch decisions. instead of putting out fires every day youre making 22 quick calls in one sitting. pause this, tweak that, escalate this other one. done. then i can actually focus on sales and onboarding the rest of the week instead of living inside campaign dashboards

anyway thats basically the whole thing. its not complicated, thats kind of the point. the hard part was getting disciplined enough to do it the same way every monday instead of just vibing and hoping things work out. took me longer than id like to admit to get there

I've been a silent reader here for quite a while, and I wanted to share my journey because I could really use some advice.

For the past 8 months, I've been building a hosted PBX from scratch.

I work a full-time evening job (around 9 hours), and after getting home I'd spend almost the rest of my day working on this project. There were weeks where I was putting in 16-18 hour days between work and development.

There were countless nights chasing bugs that made no sense. I'd finally solve one problem only to uncover another. SIP, TLS, NAT, Android issues, database problems, server configuration—you name it, I probably fought with it at 3 AM.

Somehow, after months of trial and error, I finally reached the point where everything works. The PBX is running, the Android app is working, calls are stable, and I'm genuinely proud of what I managed to build.

But here's the part I never really thought about...

For the last 2 months, the server bills and domain buying have been coming out of my own pocket while I still have zero customers.

Building the product was difficult.

Finding the first customer feels even harder.

I'm a developer, not a salesperson. I have no audience, no marketing experience, and no network in this industry. Every day I keep thinking, "The product is ready... now what?"

So I'd really appreciate advice from people who've been through this.

If you had a working B2B SaaS product but no customers, what would be your next step to get that very first paying customer?

Would you:

• Cold email businesses?
• Reach out on LinkedIn?
• Contact local companies?
• Find resellers or MSPs?
• Use Fiverr or Upwork?
• Something completely different?

I'm not looking for sympathy—just honest advice from people who've already crossed this stage.

Thanks for reading, and I'd genuinely appreciate any suggestions.

Every week I see new AI tools launching.

Some people say the market is overcrowded, while others argue there's still plenty of room if you're solving a specific problem.

What's your take?

• Are you still building AI products?
• Have you found a niche that's working?
• Or do you think it's becoming harder to compete?

Curious to hear perspectives from founders who are building right now.

si vous étiez intérésser a l'idée de m'aider dans le developpement en m'envoyant des retours du SaaS répondez a ce reddit je vous en eneverrez le lien.