10 paying customers in Italy for my warehouse management SaaS — how do I find the next 10?

I've been building Sweet, a warehouse management system (WMS) for small-to-mid logistics operations, on Laravel/PHP. It's a subscription product, hosted separately per client.

Fast forward to today: 10 active paying customers, all in Italy, all found through word of mouth and my existing network in the logistics industry.

Now I'm stuck on the "next 10." Word of mouth got me this far but it's slow and I can't just wait for referrals anymore. A few things about my situation:

  • It's a niche B2B vertical (warehouse/logistics ops), not a mass-market tool
  • Sales cycle involves some trust-building — these are operational businesses, not early adopters
  • I have some organic distribution already (my publications reach logistics professionals) but haven't systematically used it for lead gen
  • Budget for paid acquisition is limited (solo/bootstrapped)

Questions for people who've grown a niche vertical SaaS past the "friends and referrals" stage:

  1. What actually worked to get from ~10 to ~30-50 customers in a narrow B2B niche?
  2. Did outbound (cold email/LinkedIn) work for you in an "old school" industry like logistics, or was it a waste of time?
  3. Anyone leveraged an existing content/publication channel into a real lead funnel? How did you structure it?

Not looking for generic "do content marketing" advice — happy to hear specifics, even if it's "this didn't work for me."

thank you in advance

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u/gallomaf — 9 days ago

I made a private journaling app built around 10 quiet minutes a day

I’ve been working on a small project called WalkInMyHead.

The idea is pretty simple: instead of turning journaling into another productivity system, I wanted a place where you can just sit down for a few minutes, write whatever is in your head, and move on with your day.

So I built an early MVP around a 10-minute writing session.

No social feed.
No followers.
No likes.
No AI analysing what you write.

Just you and a blank page.

One piece of feedback I already got that I found really useful was that the timer helps take away the pressure to write a “perfect” entry. That’s exactly the kind of experience I’m trying to create.

It’s still very early, so I’m looking for honest feedback rather than promotion.

I’d especially like to know:

  • Is the idea immediately clear?
  • Would you trust it enough to write something personal?
  • Does the timer help or feel restrictive?
  • Is there anything confusing or unnecessary?
  • Would you actually come back tomorrow?

You can try it here:

https://walkinmyhead.com/

If you test it, feel free to be critical. At this stage, finding what doesn’t work is much more useful than hearing that it looks nice.

reddit.com
u/gallomaf — 10 days ago