u/anamaguchi

Outbound Advice: Should i get an agency?

Hi all, I am looking for help with lead generation. i am the co-founder of a SaaS. I have been doing Linkedin outbound myself and selling on my own. I would like to say i have a pretty good close rate, by my problem is generating enough pipeline conversations at the top of funnel.

Would a lead gen agency / fractional SDR / fractional VP be right in this use case? I can't materially do all outbound channels and even if I do, i cannot do it justice given so many things demanding my attention

I understand i need to build marketing and inbound motions, but that is a time x money equation. which for a bootstrapped startup is going to take a while, which is why a full blown agency is also an expensive endeavour. anyone know anyhing suited to startups? or how did you solve this problem?

product is compliance & grc. focus is US, AU, NZ, CA markets

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u/anamaguchi — 11 days ago

Sales help required: Fractional Sales SDR/VP/leadgen agency for bootstrapped startup to do outbound in ANZ market

I am a melbourne based startup looking for folks who do fractional SDR (sales rep)/vp sales or run a startup friendly agency that can help me with outbound sales and lead gen focussed on the ANZ market and have experience/expertise in selling SaaS product.

experience in cyber, risk, compliance domains is a super++!

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u/anamaguchi — 11 days ago

Feedback/Guidance on GTM and Demand Gen

Hey folks, I an the co-founder of a compliance automation startup based in Melbourne. I am looking for guidance on demand generation.

We are about more than a year in since revenue and have a fair few customers. most of these i acquired cold via LinkedIn.

I am a technical person, so it doesnt come naturally to me. I have been consuming a lot of GTM and distribution content and theory and i understand it and have been building the basic blocks of it like a blog, email distribution, etc

A lot of the knowledge feels very US centric. for example i am looking at listing on spendbase, haven't really found an Australian equivalent.

Feels like i am missing something. Can folks help me how do i think about Oz distribution?

I am looking at events and community as well, haven't found many where our ICPs hang out. also not a lot of budget for it as we are bootstrapped.

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u/anamaguchi — 30 days ago