u/Interesting-Wheel350

Quick question for those operating as fractional CFOs.

How much of your pipeline is genuinely predictable versus referral-led?

If referrals slowed for three months, would you have a controllable way to generate inbound opportunities?

Also curious how you’re thinking about content.

Do you see it as necessary now?
A waste of time?
Something you know you “should” be doing but don’t prioritise?

If you are creating content, what’s the objective behind it? Visibility? Credibility? Inbound?

Interested in how others at this level are thinking about pipeline control and whether content actually plays a role in it.

If you sell your services through personalised video messages, proposals, audits, or follow-ups, this might save you some money.

I used Google Vids before and found it pretty useful. If you already pay for Google Workspace, you may already have access included, so it could be worth checking before paying for another tool.

One useful update I noticed: it used to cap videos at 10 minutes, but now it allows up to 30 minutes. That makes it a lot more practical for longer walkthroughs, sales pitches, onboarding videos, or detailed client feedback.

For anyone already inside the Google ecosystem, it can be a simpler option instead of stacking more subscriptions just to send sales videos.

Just wanted to share because I was genuinely happy to see the longer duration added. Could be useful for anyone who sells through video.

Happy selling to anyone who gives it a go.

What tool has become indispensable to running your agency day-to-day? Why does it outperform everything else you’ve tried?

Curious how people are handling pipeline.

I’ve spoken to a few fractional CFOs recently who are doing solid work but still relying heavily on referrals, which makes things pretty inconsistent month to month.

Have you managed to build a more predictable inbound pipeline, or is it still largely referral-driven?