r/CFO

I’m building a subscription-based app and preparing to raise funding. I need help putting together investor-ready financial documents, particularly around customer acquisition cost (CAC), lifetime value (LTV), and the assumptions behind those numbers.

The app currently has 50 signups and one paying customer, so I consider it effectively pre-revenue. With such limited data, I want to make sure my projections are realistic and clearly distinguish estimates from actual results.

I’d appreciate guidance from an accountant or startup finance professional who has worked with early-stage subscription businesses.

If you can help, please DM me. I’m happy to discuss the details privately.

Thanks!

There’s been a noticeable shift recently with more CFOs making the move to fractional work.

Technical proficiency is standard, but winning new client work consistently is one of the biggest challenges to building a sustainable business.

Is the best play to narrow your focus,  industry (e.g., SaaS, eCommerce) or specific project types like ERP integrations, fundraising, and exit prep?

For anyone navigating the fractional space, what’s actually worked best for landing your first client vs. staying at capacity?

Honestly, I’m getting a little bored and thought it would be nice to meet some new people around the area.

Looking for people who are up for things like:
🎮 Playing games / chilling
🏋️ Going to the gym
☕ Random conversations / hanging out
💡 Brainstorming business or startup ideas
🚀 Talking about interesting projects, businesses, or side hustles

Preferably people who are into business, startups, entrepreneurship, or just building something of their own — but honestly, anyone with a good vibe is welcome.

If you’re around Khajaguda / Nanakramguda / Gachibowli / Financial District/ Jubileehills, feel free to DM or comment. Maybe we can get a small group together and see where it goes.

Note: I’m into corporate advisory.

Hi everyone,

I’ve recently started my first full-time role in FP&A at an organisation operating in the philanthropic/social impact space.

A bit more context on the company: We're a for-profit company with a platform where NGOs being onboarded. Donations are collected through our platform and then transferred to the respective NGOs. We also provide CSR services to corporate clients. Our MIS tracks the revenue and costs associated with each product, as well as the revenue and costs generated through the CSR business.

My current work mainly involves MIS P&L statement, budget vs actual analysis, cash-flow reporting and analysing movements across different entities. The organisation has a fixed annual budget and doesn’t currently do regular reforecasting.

I’m trying to understand how I can go beyond simply reporting numbers and actually add value to senior stakeholders through FP&A.

For those who work in FP&A, particularly in nonprofits, philanthropy, fundraising or other social-impact organisations - these insights would be very helpful! Thanks :)