
We keep buying "visibility" tools to fight tariffs. I'm starting to think we're solving the wrong problem.
Every time a new tariff drops, the reaction where I work is the same: leadership wants more visibility. More dashboards, more tracking, more real-time feeds.
And we get them. We can now see a duty hit a lane within hours.
The problem is what happens next. Seeing it fast doesn't matter when actually rerouting takes three weeks of meetings because nobody below VP level is allowed to move sourcing without sign-off. By the time the decision clears committee, the cost has already landed for the quarter.
McKinsey's 2025 survey had 82% of companies saying tariffs are affecting their supply chains, and most responses I've seen are tactical — pile up inventory, renegotiate, maybe nearshore something. Almost nobody talks about the actual bottleneck, which (at least for us) isn't data. It's decision authority. Who's allowed to act, how much they can move, and how fast.
The teams I've seen handle this well basically wrote the playbook in advance — pre-agreed thresholds, pre-authorized lane switches, clear "if X tariff then Y action" rules — so when the shock hits, the decision was already made in calm conditions.
Curious how others are handling it:
- Has anyone actually pushed sourcing decision authority down the org, or is it all still routed up to a steering committee?
- For those who built scenario/what-if models — do you actually run them when something hits, or do they sit unused?
- Is "more visibility" genuinely helping you act faster, or just helping you watch the problem in higher resolution?