u/Inuma

Ubisoft continues to fade in gaming as their competitors take different routes of success

Ubisoft continues to fade in gaming as their competitors take different routes of success

[Link] (https://youtu.be/_sU85yZnNMI)

Title: The Witcher 3 Remake just embarrassed Modern Gaming

Summary: The free update with CDPR garners more interest with good storytelling and more to enjoy from combat for an 11 year old game to show that people will enjoy something new.

Comparing that to Black Flag shows that people have to find something more powerful than nostalgia to enjoy games they grew up with.

----------‐------------------------------

[Capcom continues to have success] (https://www.ign.com/articles/capcom-is-making-more-money-than-ever-before-and-its-forecast-even-better-to-come)

> Capcom’s success comes during one of the toughest times for the video game industry in recent memory, with a number of high-profile studio closures, thousands of job losses, and a raft of canceled projects.

[Dormant IP is finding ways to grow] (https://www.player.one/capcom-reviving-old-ips-following-onimusha-way-swords-success-164072)

>According to Capcom, "In addition to regularly releasing major new titles each year, Capcom is focusing on re-activating IPs that haven't had a new title launch recently. The company is working to further maximize corporate value by leveraging its rich library of content, including this title."

As such, Ubisoft is lagging behind one of the more dominant publishers currently who continues to have success.


Crimson Desert has had so much success with Ubisoft falling so badly that [Ubisoft is copying the Crimson Desert strategy for Black Flag] (https://wccftech.com/ubisoft-copies-crimson-deserts-playbook-assassins-creed-black-flag-resynced-ditches-roadmap/)

>Although its release was marred by the layoffs at Ubisoft Barcelona, the team responsible for the game's underwater stages and water tech, among other things, there's no denying that Assassin's Creed Black Flag Resynced is already a smashing success, selling over 2 million copies on the first day of availability. As such, it's not surprising to learn that Ubisoft has some post launch plans for the game, but what is surprising is that they will follow the example set by Crimson Desert, ditching a set roadmap for community feedback.

Seems that Ubisoft is finally realizing there's a new road for success even as their competitors zoom past them.

u/Inuma — 12 days ago

Why Ubisoft's Writing Has Declined Recently

[Link] (https://youtu.be/X_GE9zPiPPU)

Length: 20:48

Summary: Luke Stephens goes over a video from Ubisoft going over the writing process during the peak years of Ubisoft. Writers had their scripts tested to see what works with the video starting with "I hate stupid people..."

Luke points out that this review process seems missing in more recent games as dialog doesn't seem to be reviewed closely now.

There's certainly more but I think a lot of people can feel the difference.

u/Inuma — 2 months ago

Ubisoft customer service is bad composted to other companies...

Howdy folks.

Just pointing out something that a lot of people don't seem to understand with this place...

It's not Ubisoft customer service. A lot of people have frustrations at Ubisoft Connect so much that [the mod has to delete them a lot] (https://old.reddit.com/r/fuckubisoft/comments/1vq55wx/my_account_got_hacked_my_account_is_banned_i_got/)

Personally, I view it as a barometer of Ubisoft frustration but that's not my place. What is constantly being shown is that Ubisoft customer service fails to give their customers relief in any way and may make the problem worse.

As a comparison, I've been starting Black Desert Online, mainly to play to get into [Crimson Desert] (https://old.reddit.com/r/fuckubisoft/comments/1ts4oj6/crimson_desert_exposes_ubisofts_biggest_problem/) that I've talked about before.

Nothing major but I had some general concerns that I wanted to get into with them over the weekend.

Sunday morning, I sent off an email to Pearl Abyss.

They received it in two hours.

That night, I had an answer with a human being that satisfied what I wanted to talk about.

I was actually pretty stunned that I got a response, much less so quickly and had zero expectations before. I now think very highly of PA.

I don't think highly of Ubisoft and avoid them like the plague due to how they treat their most loyal customers.

But that was my story and how Ubisoft doesn't meet player expectations.

reddit.com
u/Inuma — 2 months ago

So Black Flag just sold 2 million and has a long way to go... [Long Form Discussion]

#News

[So the news coming out is that Ubisoft surpassed 2 million sales in a day] (https://www.msn.com/en-us/money/other/assassins-creed-black-flag-resynced-hit-massive-sales-milestone-on-launch/ar-AA27OfMT)

>Ubisoft's 2 million figure represents combined sales across the PS5, Xbox Series X/S, and PC versions of Black Flag Resynced. Although the company did not provide a platform breakdown, the game tops the PlayStation and Xbox sales charts in several major markets, including the United States and the United Kingdom, as of July 12. It also ranks first on Steam's Top Sellers list as of July 12, not counting the Steam Machine. These positions suggest that sales may be distributed broadly in line with each platform's installed base.

As it stands, the most ardent fans bought the game at first. The bigger issue is the long tail.

If you've been around here on the regular, Ubisoft Connect continues to be an issue to most customers as well as other problems related to Ubisoft as a publisher from [censorship] (https://old.reddit.com/r/fuckubisoft/comments/1utjdkx/more_censorship_in_assassins_creed_black_flag/) to [strikes] (https://old.reddit.com/r/fuckubisoft/comments/1uvaamb/reminder_that_you_dont_hate_ubisoft_enough/)

The major hurdles are going to be the lifetime sales of the franchise that can be compared to BFS:

> The day-one milestone ranks among the largest publicly disclosed unit-sales debuts in the 19-year history of the series. It places Black Flag Resynced firmly among Ubisoft's fastest-selling Assassin's Creed releases, although the publisher's inconsistent use of sales, shipment, player, and gross revenue figures makes a definitive ranking impossible. Among directly comparable global figures, Black Flag Resynced's 24-hour run to 2 million copies already exceeds Assassin's Creed 2's 1.6 million Week 1 total, while amounting to more than half of Assassin's Creed 3's 3.5 million first-week result. Lifetime rankings tell a different story, with the remake still having a long way to go before it cracks the top 10, which will require 8 million copies sold.

As such, the original article above shows, higher sales amounts may be warped due to Ubisoft + changing what a player can do with a subscription service:

>That historical comparison also puts every mainline Assassin's Creed game from Valhalla onward at a disadvantage because of Ubisoft+. Launched as Uplay+ in September 2019, the subscription service gives PC users access to Ubisoft's entire actively maintained catalog, including all of its AAA games on day one, reducing the incentive to buy them at launch. Like Xbox Game Pass, Ubisoft+ likely reduces some first-day purchases, which may help explain why Ubisoft often highlights player counts, engagement, and revenue records instead of raw unit sales. In that context, Black Flag Resynced selling 2 million copies on its first day is an even more notable achievement.


#Competition

The climb to 8 million will be difficult for Ubisoft for various reasons. Ubisoft is a [publisher in check] (https://old.reddit.com/r/fuckubisoft/comments/1u6kimd/ubisoft_checkmate_long_form_discussion/) and needs profits to sustain itself due to a number of decisions as I've looked into. The other angle that Ubisoft has lost over the last decade is competitive advantage. With criticism and skepticism of the Ubisoft brand being incredibly high, former customers will find alternatives on service and quality. Two of those is [Crimson Desert] (https://old.reddit.com/r/fuckubisoft/comments/1ts4oj6/crimson_desert_exposes_ubisofts_biggest_problem/) and [Palworld] (https://old.reddit.com/r/fuckubisoft/comments/1utz435/i_remember_some_ubisoft_fans_saying_ac4_resynced/) being a few while other titles are taking [attention away from a AAAA publisher] (https://old.reddit.com/r/fuckubisoft/comments/1fvsk3o/its_not_hard_to_do_good_games_just_innovate/).

While not exclusive to Ubisoft, attention has been moving away from AAA, with the exception to that being Capcom until Rockstar puts out GTA6. Indie games and games such as those above are just some of the titles garnering attention over the former behemoths of the industry. As such, gaming tastes and expectations are shifting to new studios as well as publishers (like Capcom) that are shifting with it.


#Conclusion

For various reasons, Ubisoft has hurdles to higher sales numbers as time moves on. Ubisoft Connect being a service issue, nostalgia being incapable of fulfilling a long tail, and gamers moving away from Ubisoft for newer experiences from New studios are the most prevalent.

As time moves on, sales dwindle. [Crimson Desert has six million sold] (https://www.gematsu.com/2026/06/crimson-desert-sales-top-six-million) with sales coming from frequent updates and changing to meet player expectations. Palworld has sold [25 million lifetime sales] (https://blog.subimpact.net/2026/07/palworld-10-launches-after-lawsuits-and.html).

Can Ubisoft hit 5 million with so much criticism from the community?

Only time will tell.

reddit.com
u/Inuma — 3 months ago

Ubisoft Checkmate... [Long Form Discussion]

In chess, checkmate is usually the culmination of strategies to the point that all of one's moves result in failure. No matter how you move, you lose.

No matter how I look at the board, there's no winning moves for Ubisoft currently.

#Pawn - Casuals

While the lowest rank, you get the most from understanding what the pawns do because they're the largest part of chess. The casuals are those that enjoy a game over the long term, understand and become the next part of this analogy

#Rook - Veteran

Veterans of a franchise are important. With good word of mouth, a franchise can reach new heights as those that love it move forward. And if you enjoy a game, you'll defend it to the death.

#Knight - Developers

Although Knights are well known for erratic movement, the creative flow of developers creates lasting titles and franchises that no one can deny. Eventually developers of later generations have large shoes to fill as they stand on the shoulders of giants...

#Bishop - Media

Media can be split into two different groups: Legacy and "YouTube". Magazine and print carry a lot of weight but within a community, people are finding choices outside legacy media who tries to have and weigh in with public authority. More on that later...

#Queen - Investors

A very powerful piece on the board with unmatched movement. However, investors can't deny reality that what they look for is more profits. For this piece, it can be taken by any other piece of it's not carefully managed.

#King - Leadership/ Management

The king is the most important piece on the board of a chess game. But it needs other pieces to influence its power. Capture the king or put them in a scenario where they cannot move and the game is over. Decisions made before checkmate are paramount to success or failure. The loss of pieces only adds to the slow and inevitable capture noting the end of the game.

So those are the pieces on the board and how they function.

#How did Ubisoft lose each piece?

While I don't want to get into a long explanation of each issue, I do want to highlight that Ubisoft has declining interest with each group as evidence arises and I'll link to corroborating evidence as necessary to keep this short:

#Consumer Conundrum

For pawns (casuals), the single largest issue that is detrimental to their enjoyment of Ubisoft games has to be the insistence of Ubisoft Connect. Nothing else comes close. With no customer service, AI controlling a conversation and less avenues for enjoyment can quickly turn any short term fun into painful frustration.

For rooks (veterans), services render enjoyment short. Hacks into accounts, cheaters, less quality in product and planned obsolescence (think The Crew) heighten the pain of loss and investment into services Ubisoft has.

#Knightley Plunder

For knights (developers), there are two issues:

First is that their own creative output is [plundered by their kings] (https://old.reddit.com/r/fuckubisoft/comments/1tydvls/david_v_goliath_patrice_vs_ubisoft_history_and/) as shown here and [their output is frustrated by layoffs] (https://old.reddit.com/r/fuckubisoft/comments/1u3zxak/ubisoft_is_facing_backlash_after_reports_revealed/)

Why work at a studio and with a publisher taking advantage of you? As a result, [developers leave] (https://old.reddit.com/r/fuckubisoft/comments/1u5a6xo/did_you_guys_know_this_about_patrice_desilets_the/) to [form their own studios] (https://old.reddit.com/r/fuckubisoft/comments/1sxpz41/assassins_creed_hexe_loses_50_developers_as_game/) and create [their own passion projects] (https://old.reddit.com/r/fuckubisoft/comments/1kfyiv1/the_director_revealed_that_the_game_was_simply/) as CE33 and Dispatch show.

The knights left in the company [can certainly be loyal] (https://old.reddit.com/r/fuckubisoft/comments/1rza8l6/im_proud_that_we_shipped_the_game_assassins_creed/) but less talented than the individuals that are gone since they have large shoes to fill.

In short, take the Patrice Desilets situation as ground zero for knight dissatisfaction and the eventual loss of strong development in gaming and you'll find why the games suffer in lack of quality.

#Bishop's Narrative

The bishops (media) can not deny reality forever. But they can certainly shake it temporarily. You can creating build an empire on lies but eventually it can fall like a deck of cards should people pierce the lies with the truth. And the truth is that legacy media has worked hard to inflame passions and create battlefields for standoffs.

[As shown here, the lowest informed are the most toxic individuals on Reddit] (https://old.reddit.com/r/fuckubisoft/comments/1tb8iox/to_the_people_that_hate_our_sub_take_a_minute_and/)

[The lower the form of discourse, the more toxic it will be] (https://old.reddit.com/r/fuckubisoft/comments/1tl4ei7/i_am_not_perfect_at_all_but_lets_try_to_engage/)

In summary, if you put these two posts together, you learn that people are toxic at low levels of discourse, which causes distractions and the remedy to that is higher levels of discourse.

If your solution to every issue is to call the speaker names such as racist, sexist, homophobic, incel, bigot or whatever else, that's usually too distract from actual issues. The legacy media does this by insisting that the main issue is the audience, not the publisher. So critical views of the publisher are demonized as a result.

Why does this sub exist?

Because demonizing can only work so long until the truth is known and puts it to rest.

For legacy media, as they lose relevance with the audience, they get taken off the board by the pawns and more bishops in the firm of content creators can build better understanding of the games that they ignore.

It has to be understood that bishops have a pivotal role in discourse.

Bishops can help pawns serve as a distraction or facilitate discussion.

This is why people have to understand their role in shaping narratives and focusing discussion on topics.

#Hail to the Queen

Queens (investors) can run a board but be taken by pawns if they're not careful. The profits they seek come out when a game is good. But the loss when a game can stagnate or fail to meet player expectations can ruin their investment.

For this context, the major investor of note is Tencent. For various reasons, no other investor matters. In order to better understand this piece, it's better to go to the history of Ubisoft when it was in check by Vivendi:

Ubisoft, in better times, was to be taken over by [Vivendi in a hostile bid] (https://gamesbeat.com/vivendi-says-it-wont-make-hostile-takeover-bid-for-ubisoft-in-near-term/)

>Ubisoft’s founding family, the Guillemots, hold about 15 percent of the stock. Vivendi owns 26 percent, and it was possible that its share of the voting rights was going to rise above 30 percent. At that threshold, Vivendi would have to say whether it planned to make a bid to acquire the whole company, or decline to make such a bid. In this case, Vivendi said it “does not intend to file a public tender offer for Ubisoft shares, nor to acquire control of the company over the six coming months.”

We'll talk about the king later. What stopped this was Tencent:

>Vivendi will sell 30,489,300 shares of Ubisoft for €66 ($81) per share, netting it roughly $2 billion ($2.45 billion). That's a fair price for Vivendi—Ubisoft's share price pushed $72 earlier this month, but dipped to $62.64 in February. But Ubisoft has to be seen as the big winner here, as it managed to not only avoid the Vivendi takeover it's been struggling against, but actually eliminated the threat entirely. More than nine million of those Vivendi shares will be bought back by Ubisoft.

To keep with the chess analogy, Ubisoft changed the board they were playing on and their opponent is now playing shogi, not chess. Tencent was playing with different pieces in play and a different philosophy in mind as Ubisoft began to focus on making money without the takeover ensuing. But a slow ticking time bomb would begin to encroach...

2022 was the year.... 2030 will be a shift.

>Tencent will not be able to sell its shares for five years, beyond which the Guillemot family will have a pre-emptive right to buy the shares, Ubisoft said. It also said Tencent pledged not to increase its direct stake in the French games maker beyond 9.99% in capital for a period of eight years.

In 2030, if the king cannot change their money owed to their investor, it will be checkmate.

#King's Army

For the king (leadership), the army of pieces lays in tatters:

Pawns and rooks demand better service.

Knights leave the army to create their own mercenary guild halls.

Bishops can't reach the pawns or have to deal with dwindling relevance

Queens are leaving them to run their own boards.

What needs to be understood is that Ubisoft is a [family business] (https://businessmodelcanvastemplate.com/blogs/owners/ubisoft-who-owns) since 1986 that allowed the developers freedom to create with them publishing. The Guillemot family runs it and has done so since inception.

Their priority is to keep it family owned. Nothing else matters.

So with Tencent looming over the company, their games losing quality and customers, is it truly a wonder that they put family members in charge of the company, released games that no one plays with NFTs, and an [entire list of cultural landmines the company hit] (https://old.reddit.com/r/fuckubisoft/comments/1qku9mv/compiled_list_of_issuescontroversies_with_ac/) were just the tip of the iceberg for this company?

Running through all the issues with every aspect of Ubisoft as a publisher, the conclusion I've come to is not that they are in mate...

But the king is in check.

u/Inuma — 4 months ago

Crimson Desert Exposes Ubisoft's Biggest Problem

AVV Gaming

Length: 19:35

Summary: A common argument brought to AVV is that "if Ubisoft made this game it wouldn't be a good" which causes an exploration into the topic..

The biggest problem tends to be the repeat use of assets by Ubisoft that helps to create busy work for the player.

Ultimately, Ubisoft games feel more like a checklist of things to do over a hand crafted game that rewards exploring and those feelings can begin to form as criticism that unjustified should be doing better with games like Shadows.

Of course, there's certainly more but this is mainly to entice discussion on the topic.

u/Inuma — 5 months ago

So this is just to mainly unwind and find some games that people can play but right now I'm in [Arcade Paradise] (https://store.steampowered.com/app/1388870/Arcade_Paradise/) slowly building up an arcade and beating down high scores.

IGN really thought Mouse: PI for Hire has too much cheese do I picked it up. It's getting a whirl soon.

[Capcom Beat em Up Bundle] (https://store.steampowered.com/app/885150/Capcom_Beat_Em_Up_Bundle/) is something I'm getting into...

[As soon as I put down Absolum

So a bit of indie and retro on my plate. [Not sure what I'll l get different from [last time] (https://old.reddit.com/r/fuckubisoft/comments/1plf2im/so_what_are_we_playing/) but it is about time to see if people are going into their own gaming backlogs or firing ahead with new games].

u/Inuma — 5 months ago

Video done by Dalfang

29:18

  • Beginning about the history of how Ubisoft focused on quality in their product and eventually moved to corporate metrics that sacrificed the quality of the product.

  • Failures included in video:

--XDefiant

--Shadows

--Outlaws

  • Resynced is going back to where everything was before it went wrong

  • Edward is different to others in the brotherhood...

  • Ubisoft opted to keep the Havok engine

--Keeping their engine helps them to keep focus on how to reiterate their own craft

  • Ubisoft decision will be similar to Capcom

  • RE6 did not land, RE2 remade, horror revived for Capcom to make Village...

  • Can Ubisoft pull this off with BF?

You can find out more but this is just a summary.

u/Inuma — 6 months ago

Howdy folks.

You probably remember me from such posts as [Crimson Desert and IGN] (https://old.reddit.com/r/fuckubisoft/comments/1sikrmj/pearl_abyss_is_giving_free_updates_ubisoft_is/) or you can't spell ignorant without IGN but today I'm doing more of a discussion topic like how I did [months ago] (https://old.reddit.com/r/fuckubisoft/comments/1pfie9k/discourse_vs_distraction_long_form_media/)

This place gets a lot of tourists. I'm pretty sure you've seen the responses:

> This place is culture war nonsense

> How do you all think like this?

> This sub is insane...

Formation of thought mainly on perception at one time means what this place is becomes the reality for a tourist. That's the normal way. They either leave because they think this place is horrible or stay to insist their belief is the actual reality.

But this week is a bit of something new. And it's linked to one event that occurred in the release of Black Flag Remake

Of course, the deluge of opinions is either for or against it. But the deeper issue is that somehow, this place became a war zone with some focused on [aspects of it] (https://old.reddit.com/r/fuckubisoft/comments/1sto4bu/assassins_creed_black_flag_resynced_will_have/) that seem [recycled] (https://old.reddit.com/r/fuckubisoft/comments/1stp8rh/the_combat_system_has_been_entirely_reworked_to/)

So what caused all this? In essence, a lot of people got a nostalgia high.

To explain this, a number of publishers work to have games that are held in high regard and have a panic button that they press. A game that helps to get them out of jail free if they have a rough year.

Square presses the red button on Final Fantasy 7 and Final Fantasy Tactics which brings us the Remake abs Tactics to consoles.

Nintendo has 40 years of Mario. Think Odyssey, Galaxy or anything else and when a new 3D Mario hits, it's an event.

For Ubisoft, Black Flag is one of the most hyped games they can come out with in their years of struggle. So a lot of people can ride that high for a while before reality sets in:

Some people moved to an indie competitor

[Some believe we've hit the definition of insanity] (https://old.reddit.com/r/fuckubisoft/comments/1su8vvf/everywhere_i_looked_all_these_ac_pricks_thinking/)

[Some are going to be critical] (https://old.reddit.com/r/fuckubisoft/comments/1stpdta/smooth_animations/)

And the issue will be that more people will look beyond the trailer and see Denuvo or something else that is just as concerning, including [collecting data] (https://old.reddit.com/r/fuckubisoft/comments/1stk0gw/wtf_is_this_and_why_are_they_doing_it/)

So it will be that various things happen and tourists see very little. I'm sure we'll get other issues as time moves on.

Nostalgia can be quite addicting and I'm sure some people will realize the fix doesn't last forever. No matter if it's Ubisoft, Nintendo, Square, I'm sure there's a game you hold in high regard that you want to see more of. But the question has to be asked on whether the publisher or studio can deliver.

For many here, Ubisoft has been failing for the last two years. Skull and Bones, Outlaws, and Shadows are fresh in our minds and there's new games over the horizon that have better reputations that Ubisoft has had. Will this deliver is a fair question.

So enjoy the week as we wonder how long the nostalgia hits.

🤔

reddit.com
u/Inuma — 6 months ago