u/JAZZMANJOHNSON

Hello all,

I’ve been in the digital marketing industry for 3 years since I graduated with a bachelor’s in communications and I’ve reached the point where I don’t want to work in the industry anymore. The roles that I’ve worked in not as fulfilling to me as I expected and it left me burned out more times than any other.

However, there are times when I work on data research for the company and it felt more at ease than before and I want to change my career to data analytics specifically marketing data analytics since I’ve already got the marketing background for it. Though, I have little to no tech experience I’ve been studying mysql as of late and gearing up for a data analyst bootcamp.

With that said I do have a few questions:

Is marketing data analyst worth it in 2026?

How can I separate myself from other candidates when applying for the role?

Any tips or recommendations for transitioning into marketing data analyst?

Does certifications matter when applying or just portfolio projects I’ve completed?

What technical skills should I prioritize besides MySQL (Excel, Power BI/Tableau, Python, statistics) ?

I’ve got an interview on Thursday for a leasing consultant position. I’m really excited for it and I really wanted the job but the issue is I have 0 leasing experience. I’ve worked in marketing agencies and I have talked to and connect with clients before and I worked as a sales representative at one point as well. I don’t know if that’ll boost me to being a top candidate for the position, but I want to hear specifically from PMs. What could I do that’ll help myself for having a better chance at getting the position after an interview? Whether it’s what the right questions being asked or vouching why I’m the right person for the role.