Direct campaigns over pacing and delivering out too quickly
Hell folks,
Just wondered if any of you have come across an issue recently in Google Ad Manager where your campaign line items are over pacing by 500% and upwards and end up delivering weeks ahead of schedule. Our traffic hasn't increased. Google are saying it's expected behaviour as we are booking too few impressions for lots of available inventory. To stop this from happening we have to narrow the targeting which is their recommendation.
I'm seeing it on standard lines normal priority. We always use frequency capping.
Has anyone seen this before. For example we may have. 100 million impressions available for a line item and book 1 million. The ad server will deliver them out within days instead of distributing them equally throughout the month.
Thanks