r/adops

▲ 3 r/adops+1 crossposts

Anyone still using a spreadsheet for pacing?

If anyone there still uses a spreadsheet for pacing or checking 1p and 3p numbers? Or IAS and DV goals ? even manual screenshots and would like a tool for this? Let me know, its free.

reddit.com
u/satyagrahaARG — 17 hours ago
▲ 2 r/adops

Two SSPs cut CPMs ~40% on one site within 48 hours. Support says 'seasonality.' What would you do next?

~30 domains, ~70M impr/week. Header bidding via a managed wrapper — What happened — one site, 48 hours:

- SSP A — RPM $0.398 → $0.239 (−40%), impressions −1.2%. Same volume, paying less.

- SSP B — RPM $0.283 → $0.171 (−40%), impressions +15%. Buying more, paying less.

The other 12 of 15 SSPs on that site held CPM within ±10%. AdX: −5.6%.

WE did the standard tech check, traffic check, all our normal. SO our only course is CONTACT Support.

We did contact Support but the standard answer is Seasonality. MY QUESTION IS ;

- General cases once Support gives ambigous answers ( is there any leverage/what do you do)

- Can you get them look in to the case more

Any tips and help will be appreciated. If something concrete suggestion, we could do a paid working session as weill.

reddit.com
u/Dilberting — 3 days ago
▲ 3 r/adops+1 crossposts

40–50k monthly visits, mostly African traffic — is Mediavine Journey worth it?

Hey everyone,

I've been running my website exclusively on AdSense so far. Revenue is acceptable and currently covers my hosting costs, so I'm considering trying Mediavine Journey.

The thing is, my traffic is unfortunately not Tier 1. Only around 3–4% of my traffic comes from Tier 1 countries. The vast majority is from African countries. Google has apparently decided that my website belongs to Africa now, to the point that I had to restructure and rewrite quite a lot of my content to better serve that audience.

I'm currently getting around 40–50k visits/month, and I've already been accepted into Mediavine Journey, but I haven't started the onboarding process yet.

So I'm wondering:

  • Is Journey likely to be worthwhile with this kind of traffic profile?
  • Has anyone here had experience with Mediavine/Journey with a predominantly African audience?
  • How did your RPM compare with AdSense?

I'm mainly trying to figure out whether the potential revenue increase is worth the switch, given that most of my audience isn't from Tier 1 countries.

Any real-world experience with African traffic (or similar countries like India, Pakistan, China...) would be especially useful.

reddit.com
u/Still-Description-70 — 3 days ago
▲ 9 r/adops+1 crossposts

What are you doing to combat decline on traffic?

Most of us been having a downside because of the release of Google AI Overviews. Some of our sites are seeing a -40% YoY for organic search traffic, and the clicks coming from citations from ChatGPT or perplexity is around 2% when lucky.

We been exploring some options about how we can maximize the traffic that still visits the sites, and the results so far are amazing! Some websites are almost back to the “normal” levels of 2024. Happy to share more about this.

My question for you is what initiatives are you doing assuming we will have Google Zero sometime soon! How are you protecting your revenue?

reddit.com
u/matysanchez — 4 days ago
▲ 1 r/adops

Anyone partner with Moloco?

Hi everyone, our team partnered with Moloco CTV last month (they said they won't do retargeting and they install a JS script in our web.). Their sessions and revenue rises quickly in our GA. We doubt that they do retargeting. But we couldn't find the evidence. Their duration time is longer than our average. But we found one strange data in GA: they bring us about 4000 sessions but only 300 new users. Our other channes don't have the gap. Does anyone collaborate with them? Is it spam or retargeting?

reddit.com
u/Mysterious_Emu_7372 — 3 days ago
▲ 4 r/adops

Adsense with other networks

Hello, sorry in advance I am a bit noob, I have a blog monetized with Adsense and I got an offer to add another ad network to add more ad formats instead of replace adsense. I got asked to modify the ads.txt file so I was wondering if this will be ok with Adsense, I don't want to risk and get suspended.

I am not sure if I can mention the network here so I am just asking to avoid issues, sorry if this is being asked a lot already.

reddit.com
u/megadv — 4 days ago
▲ 15 r/adops

Journey/Mediavine just suspended me for invalid traffic sources. Anyone dealt with this before?

I’ve been on Journey by Mediavine for a while and have largely had a very good experience, but I just got suspended for "invalid traffic sources" with no other explanation. I've never paid for traffic or links, and I have no prior IVT earnings adjustments or warnings that I can see in my Journey account.

After digging through GA4, Cloudflare, and my raw server logs, I found a pretty large bot problem I was only vaguely aware of: rotating residential/proxy IPs from all over the world, fake Chrome user agents, and bots crawling thousands of programmatically generated calculator pages. Some of it was showing up in GA4 as normal-looking traffic, but as far as I can tell it wasn't generating revenue with Journey.

I say I was only vaguely aware of it because I could see thousands of weird visits from Singapore and China in GA4, but I ignored it because it seemed like a widespread problem and seemingly wasn't affecting anything but my reporting in GA4. Apparently I was wrong.

I’ve now got Cloudflare rules blocking/challenging the obvious patterns, and the challenges are getting basically a 0% solve rate, so it seems pretty clear this was bot traffic.

I submitted Journey’s review form, but they say it can take 10–15 days. I also posted on their zendesk support forum, but it's basically a wasteland and posts can take days to get approved, if at all. And of course they don't have a public email address for situations like these. Interestingly, I was less than $300 dollars away from making $5,000 for the year, which is the threshold for applying for Mediavine proper.

Has anyone here been through something similar with Mediavine/Journey? Mainly wondering how likely reinstatement is once the traffic source has been identified and blocked, and whether there’s anything else I should be doing in the meantime.

reddit.com
u/emjaiye — 5 days ago
▲ 8 r/adops+4 crossposts

i used claude code to create a real apple ads campaign through mcp

i’m the author of adport. this is a real session against my own apple ads account using the new v1 api. claude creates the campaign, ad groups, and keywords through mcp. everything starts paused, and every write needs a preview plus a second approval before it reaches apple.

i built it because ad automation from agents needs stricter safety than a normal api wrapper. i’d value feedback from people who actually run apple ads.

install: npm install -g adport

source: https://github.com/ynnickw/adport

u/TallLimit6511 — 5 days ago
▲ 778 r/adops+7 crossposts

I got fed up with outdated paint conversion charts so I built my own (30 brands, ~13,600 paints, free)

Hello

A while back I moved a chunk of my collection from Citadel to Vallejo and lost an entire evening cross-referencing conversion charts that were either ancient Google Sheets or blurry JPEGs where half the ranges don't even exist anymore. Classic.

So I ended up building my own thing: https://www.paint-vault.com/conversions

It covers around 13,600 paints from 30 ranges (Citadel, Vallejo, Army Painter, AK, Scale75, Reaper, Two Thin Coats, GSW, Mr Hobby...). You pick two brands and get the full chart, or you look up a single paint and see its closest match in every other range. The matching isn't done by eye — it's computed from the actual colour values (ΔE2000 for the colour nerds), and the score is shown next to each match so you can tell "basically identical" apart from "close enough if you squint".

Fair warning: it matches colour, not behaviour. A perfect colour match can still cover or flow differently — you all know how it goes with washes and contrast paints.

All of it is free, no account needed. It's my site — there's a free inventory feature on there too, but you can ignore it completely, the charts don't touch it.

If your favourite brand is missing or you spot a match that looks off, say so. I'm the only guy behind this and I fix things fast.

Thanks ;)

u/Fitzovich — 8 days ago
▲ 3 r/adops

Display network that accepts emulation/ROM content at ~400k pv? Current manager's CPM too low

I run a Nintendo Switch emulation/ROM download site ~400k monthly pageviews, ~30% US (rest UK/EU/Brazil).

Deliberately clean UX: no popunders, no push, no fake buttons just display units on content pages.

Looking for a clean display network/manager that:

- Accepts emulation/download/gaming-grey content (I know AdSense/Mediavine/Raptive won't)

- Runs proper display/header-bidding, not popunder/push

- Works at ~400k pv (not a 1M+ gate)

Who actually pays decently for this vertical at this scale? Real operator experience appreciated. Not looking for aggressive/popunder networks.

u/Mamado92 — 5 days ago
▲ 8 r/adops

Applied to Mediavine Journey in July and have bene stuck in automated rejection loop with zero communication.

I’m writing this post as a bit of a Hail Mary. Independent creators and small publishers depend heavily on ad networks like Mediavine for our livelihood, and all we ask for in return is transparency and clear communication.

Back on July 9th, I applied to Mediavine Journey. My site met every listed requirement: 4.4k monthly sessions, 77% Tier 1 traffic, original content, and the Grow plugin fully integrated. I waited patiently while it stayed under review.

Fast forward 21 days to August 1st: my publisher dashboard updated, stating a new unified application form was live and that I had to reapply. Losing 3 weeks of review queue time was frustrating, but I resubmitted right away.

Literally 2 to 3 minutes after submitting, I got an automated rejection email. What confused me most were the listed reasons, which directly contradict my site's data:

  • Traffic Requirement Not Met (I have 4,400 monthly sessions vs the 1k threshold).
  • Traffic Composition Issue (My analytics show 77% Tier 1 traffic).
  • Ads.txt Missing (The site has never been monetized before, so there is no legacy ads.txt).
  • Content Quality (Decided automatically in 120 seconds across a site with 50+ long-form articles, 10 interactive tools, and custom digital products).

Since then, every communication channel has hit a wall:

  1. My Journey community post has been stuck in moderation for 14 days.
  2. The Journey email auto-reply said application assistance isn't provided over email.
  3. Mediavine support emailed stating they'd get back to me in 1–2 days. It has been 12 days and 3 unacknowledged follow-ups.

I’ve seen Mediavine's team and leadership be wonderfully responsive to publishers on Reddit in the past. If anyone from the team sees this, I’m just asking for a manual human review of my site or clear feedback so I know where things actually stand.

Appreciate any advice or insight from fellow creators who might have gone through something similar recently!

reddit.com
u/pseudogod96 — 7 days ago
▲ 7 r/adops+1 crossposts

Where do you find strong publisher-side AdOps people? Hiring + agency recommendations

I’m a recruiter at Sincere working on a Senior Manager, AdOps & Programmatic search. We’re looking for someone who has been on the publisher/consumer app side of AdOps and can own monetization across web and mobile.

Ideally, they’ve been hands-on with Google Ad Manager, SSPs/demand partners, yield optimization, mobile app monetization or mediation, and troubleshooting the ad stack with Product and Engineering.

The challenge has been separating that background from candidates who are primarily campaign managers, media buyers, traders, or partnership/sales people. We’ve also found strong AdTech leaders who are simply too senior for the scope. The sweet spot is a hands-on Manager/Senior Manager-level operator who is ready for broader ownership.

Location-wise, we’re focused on Greater Boston. If not Boston, NYC or the surrounding tri-state area would be our next preference. The role is mostly remote with occasional time in our Framingham, Massachusetts office.

We’ve already posted the role on Beeler.Tech and have done a lot of LinkedIn sourcing, so I’m especially interested in other places the AdOps community actually uses.

A few questions for people in the industry:

  • Are there other niche communities, Slack groups, or job boards that are especially good for publisher-side AdOps talent?
  • Are there recruiting agencies or individual recruiters that specialize in this type of AdOps/programmatic search?
  • Are there specific companies or backgrounds you’ve found tend to produce strong hands-on publisher monetization people?
  • If this sounds like you or someone you know, feel free to DM me.

Thanks!

https://apply.workable.com/sincere/j/B84E232772

u/No-Cause-5683 — 6 days ago
▲ 14 r/adops

Amazon Approvals & UGC Content Governance Best Practices

Disclosure up front: I work at Playwire. We deal with this constantly on behalf of publishers, and I got tired of not being able to point anyone at a straight answer. Posting because I think the findings are useful regardless of who you work with.

In the last year, a lot of publishers lost Amazon demand or can't get approved, and very few really know why. The answer is often UGC, and many premium demand partners are moving in the same direction as Amazon.

What's being evaluated in terms of UGC, from what we see in practice:

Amazon runs a content governance and brand safety review before approving publishers. It covers moderation practice, review and approval process, takedown timelines, audit cadence, sensitive content handling, whether policies are documented, and automated screening.

It's a governance evaluation, not a content evaluation. Amazon isn't asking whether your content is good. It's asking whether you can demonstrate control over content you didn't write.

And UGC is a much wider net than people assume. Comments count. Usernames, avatars, reviews, uploads. If a stranger can put it on your page, it's a surface a demand partner treats as risk. The number of publishers who've never thought of their comment section this way is basically all of them.

One more thing: Amazon typically reviews each submission once. Getting a second look or an appeal is hard. Which makes getting your governance policy locked in before you submit super important.

Stakes, for calibration: across our network Amazon averages 20.5% of total site revenue where it runs, median 17.6%, and 2.35× more per site than any other bidder we measure.

Learn more here: https://www.playwire.com/blog/what-ugc-governance-documentation-amazon-expects-before-approving-you

u/playwire_adops — 7 days ago
▲ 0 r/adops

Extremely low AdSense CPC on an Italian finance/insurance site — is this normal or is something wrong with my inventory?

Hi everyone,

I'm looking for opinions from experienced AdSense / AdX publishers, especially those working with finance, insurance, banking or other high-value commercial niches.

I'm trying to understand whether my AdSense performance is simply normal for Italian traffic, or whether there may be a problem with my inventory, ad serving, auction demand, traffic valuation or account configuration.

Website: Ora Ultima — https://www.oraultima.com/

The site is focused on:

  • Insurance
  • Mortgages
  • Loans
  • Banks
  • Current accounts
  • Credit cards
  • Personal finance

I've been working on the site and its monetization since February.

I'm specifically not looking for generic SEO advice. I've already worked extensively on content quality, commercial search intent, topical structure, internal linking, YMYL signals, financial terminology, UX and ad placement.

AdSense — last 30 days

  • 1,398 ad impressions
  • 29 clicks
  • €0.50 estimated earnings
  • CPC: approximately €0.02
  • Impression RPM: €0.35
  • Active View viewability: 79.12%
  • CTR: 2.07%

The CPC has generally remained around €0.01–€0.02.

Recent data

One recent day:

  • 248 ad impressions
  • 2 clicks
  • €0.05 estimated earnings
  • CPC: €0.02
  • Impression RPM: €0.19

By format:

Anchor

  • 138 impressions
  • 2 clicks
  • CPC €0.02
  • Impression RPM €0.27
  • Active View 67.15%

In-page

  • 53 impressions
  • 0 clicks
  • Impression RPM €0.10

Display

  • 53 impressions
  • 0 clicks
  • Impression RPM €0.08

I have also tested Vignette ads, but I recently disabled them. The very low CPC problem existed before and after disabling them.

What makes me question the situation

The site is in a commercial finance/insurance niche, and some content has strong commercial intent, for example:

  • mortgages
  • mortgage refinancing
  • first-home mortgages
  • personal loans
  • car insurance
  • insurance policies
  • bank accounts
  • credit cards

I understand that being in a finance niche does not automatically mean high CPC.

What I'm trying to understand is whether a persistent €0.01–€0.04 CPC is considered normal for this type of Italian inventory.

One additional strange thing

GA4 is showing:

paid.outbrain.com / referral

with approximately 219 active users and 221 sessions in the current period.

I have never purchased Outbrain traffic and have never intentionally used Outbrain.

The same GA4 report showed an overall average engagement time of only about 4 seconds.

I don't know yet whether this Outbrain traffic is related to the AdSense performance, and I don't want to assume that it is.

What would you investigate?

If this were your site, would you investigate:

  1. Low advertiser demand for Italian inventory?
  2. Traffic quality / traffic valuation?
  3. GDPR consent and personalized vs non-personalized ads?
  4. Ad serving or inventory configuration?
  5. Auction competition / lack of high-value demand?
  6. Smart Pricing or conversion-based valuation?
  7. The unexplained paid.outbrain.com traffic?
  8. Something else?

I'm particularly interested in hearing from people who actually operate AdSense/AdX sites rather than generic SEO advice.

Does anything in these numbers look abnormal to you?

And if you were managing this site, what would you check first?

Thanks.

reddit.com
u/Ora-Ultima2024 — 6 days ago
▲ 2 r/adops

How do you shortlist DSPs when half of them claim to do everything?

Agency side running media for a handful of D2C and ecommerce accounts. Every time we scope a new platform the shortlist gets longer and less useful.

Mobile stopped being its own category a while ago. The big omnichannel platforms all cover in app, mobile web, display, video and CTV, and mostly they do what they say. The mobile first ones sit closer to app installs and post install events. On paper the difference is clear. In a pitch deck it isn't.
Our current process is to define the use case before looking at any vendor, so app UA and retargeting go down one path and CTV plus omni channel go down another. That beats hunting for a master list, since platforms merge or get shut down constantly and plenty of them are region-locked or enterprise-only.
Measurement breaks the comparison though. Two platforms can both claim CTV support, one gives placement-level reporting you can act on mid-flight and the other gives a monthly impression summary. That gap matters more than the inventory list and it never comes up until you're already spending.

So what filter are people using at shortlist stage?

reddit.com
u/Salty-Today-4830 — 7 days ago
▲ 1 r/adops

How long does MEDIAVINE takes to turn on ads?

Does anyone know why mediavine have you remove the ad scripts and then take forever to turn on the ads? It's like you're losing money by removing the previous ads script and their script is not ready yet.

Any guidance? Support is not responding.

reddit.com
u/Majestic-Reaction578 — 7 days ago
▲ 3 r/adops

Display Ads Recommendations

Hi, I created a site last week and I am looking for display ads right now. I applied for AdSense and still waiting for them to check my site.

I used Ezoic before (4 years ago) and had a decent earnings without the premium with the same demographics that I had. I didn't know they are requiring 250k traffic per month now.

Main traffic source is South East Asia.

Here's a snapshot from my GA4:

https://preview.redd.it/jk7qsnw5g4jh1.png?width=2588&format=png&auto=webp&s=24535baccdb8e7234069c555f1a4c988f5a7300d

https://preview.redd.it/mq5zn4q8g4jh1.png?width=2496&format=png&auto=webp&s=c93124eba4bb8c2d966125e97a6c04c6d7e22406

https://preview.redd.it/f4ym88yag4jh1.png?width=1838&format=png&auto=webp&s=8a32e1da9e3b4b7ea079884f75aaf2f550a2429d

reddit.com
u/injjj — 7 days ago
▲ 0 r/adops+1 crossposts

It shouldn’t be this manual!

AdOps spend too much time jumping between tools just to understand what’s happening on a site.

We’re testing three free tools at Optimon:

  • An on-page ad inspector
  • A site audit
  • An AI assistant that answers questions about the publisher data

Which one would save you the most time, and pleaseee share why?

(disclosure: I’m part of the Optimon team)

reddit.com
u/Beautiful-Ice-7745 — 8 days ago
▲ 2 r/adops

Got banned from Adsense and seeking for ad network which allow homepage ads

I am like at 500k+ pageviews monthly on my website on homepage, But adsense flag me for invalid Site Behaviour: Navigation. Now i had the Mediavine Journey approved long way before adsense i turned it on but they are not showing ads on homepage and my most of the traffic is on homepage. Now how can i find those ad networks. I tried many networks but got rejected. Now journey giving me only $300 a month which is very low for tier 1. Can anyone help with this?

reddit.com
u/starlinkmag — 10 days ago