r/adops

Title says it all, we're currently looking for Prebid or oRTB Bidders that have a strong Demand for Video Ads (Instream and Outstream) for Web.

If you know a Bidder that could help us improve that Fill please let me know!

Interstitial now have a small / almost invisible button instead of the usual close / cross button placed on the right side"X".

My opinion is that this removes a lot of users from our website because they're not aware about the possibility of closing the interstitial and keep reading our content.

Why did Google do it? Are they aware of it? CTR increased a lot after that. And pagination/user reading time decreased.

Any suggestions to pass through it?

Hi guys,

Has anyone here tried in-image ads for websites? Would It be flagged as a Google violation because it overlays content?

Any insight would be appreciated

Thanks

Ran the same offer across both popunder and native placements for three weeks expecting native to win on every metric the way it usually does in every case study floating around this sub. Native had a better click through rate, no surprise there since it blends into the page. But when I looked at time on landing page and actual form completions, the popunder traffic converted at a noticeably higher rate. My best guess is that someone closing a popunder still made a deliberate choice to look at the page behind it, while a native click is often just someone scrolling fast and tapping something that looked relevant. I have not run this long enough to know if it holds up across verticals or if it was just a lucky three week stretch, and I am honestly a little annoyed that the format everyone treats as outdated is the one paying my bills right now.

i'll say mine ive been getting 3$ per 1000 immpresions with %80-90 american audience
my niche is entertainment, do you guys justify this? thoughts? i personally think it could be 5$

We have a bunch of sites on AdSense, but most revenue comes from one site, which receives 90%+ traffic from the U.S., ranging from 3-10K daily views. One of our articles ranked in India -- it was not India-specific, and we got a surge in traffic from India, like 20K in one day. Not what we targeted or desired. We're a U.S. site and we write for an American audience, but this article was on a topic of global interest.

Naturally, the RPMs for the India visits were low, but this 1-2 day surge from India has now triggered a decline even in U.S. RPMs for us going into the third day. There was a lag effect: U.S. RPMs were initially unaffected, but now our U.S. RPMs across all our sites are down around 75%.

Is what we are seeing the result of Google's Smart Pricing? How long do you think it'll take for our RPMs to recover? It makes no sense for this to impact other sites on our AdSense account.

The irony (and injustice) is that we write for a U.S. audience, but Google gave this article top SERP placement in India and is now punishing us for that on AdSense.

Hi everyone,

I recently started working with two news content websites whose traffic is mostly from South America, with some from the US. They're already being monetized with AdSense demand, but I'd like to add an ad wall/rewarded ad, a slider/sticky ad, and a catfish ad.

I wanted to ask which providers you've used for these formats and which ones you would recommend.

I'm also considering buying a grey-area movie streaming site. If anyone has experience running a site like that, I'd really appreciate your insights. Is it a good business? And which ad providers are willing to serve those kinds of sites?

Thanks!

We're a small in-house performance team. we don't have a trading desk, DV 360 or TTD, so self-serve is the only option at the moment. we've shortlisted MNTN, Tatari, tvScientific.
On the demos, they sound identocal with their premium inventory, performance focus, real attribution and their provision to go live in minutes.
however, what I wont figure from a sales call is what will continue to hold up once our budget goes live. my main concerns are how honest the attribution is when tested against a geo holdout, whether the reporting is something defensible to our CFO or if its just dressed up numbers reported by the platform, how the inventory quality drops when scaled and what will only show up after I've signed.
if you've run any one of these past the trial, would you say the reality past the demo held up to what they gave you?

I want to know more of which you WOULD NOT recommend of the above and any other suggestions besides the above if you've got some.

Hi guys,

Currently my site has about 100k monthly page views and about 100k monthly sessions.

Page RPM is pretty sweet at about $14nzd ($8usd) as I’m placing about 4 ad slots per view.

Shall I look for an adops partner, would they give me a higher RPM?

We’ve been testing Reddit Ads recently and the results are… mixed.

Targeting feels a bit broad, CPCs are lower than Meta/Google, but the conversion side is shaky. Some niches click, others don’t even move the needle.

So I’m curious:

• Has anyone here actually cracked Reddit Ads in Australia?
• Are there certain industries or audiences that respond better?
• Or is it still too niche here to be worth serious spend?

Would love to hear real experiences? Good, bad, or ugly.

Hey everyone, new to marketing and was looking to enter the programmatic/adtech field. I recently got sent an opening for an entry-level Ad ops role. Excited as i've spent a lot of time training to transition into this field. But i also feel conflicted, take this job and it may restrict my future growth, or i don't take this role and find no other openings in programmatic buying in the near future

I wanted to know which career path between Programmatic and Ad ops has more opportunities, better pay and progression, AI/offshoring prospects. And can i transition into one another sooner than later.

Thank you

I'm in the final stages for a non-sales role at StackAdapt. The interviewers seem great, but the Glassdoor and Reddit reviews are pretty brutal - lots of warnings about intense politics, bad management and C-level issues (but mainly from those who had sales jobs)

Since I’m not in sales, does this toxic culture still bleed into other departments? Has the environment improved recently, or should I see these reviews as a massive red flag?

If you work there or left recently, please comment or let me know if I can DM you for the honest truth. Appreciate any insights!

Hey there, since Facebook is burning pages and reach dropped, what are you using to get traffic to the website?

Is there any way to do arbitration ?

Other methods ?

Hey there, wanted to open this topic of discussing about FB pages, actually facebook suspended 6 of my cousin fb pages, not only him but also FB suspended pages to more than 15 of my friends.

Also one of my friends boosted 8 pages to buy followers in FB he ran ads, after he grew pages he started working and after 4 days FB suspended all of his pages!

My question is, is it the right time to buy pages right now or what should I do, because I’m thinking to invest, should I invest in FB or in Pinterest also I never worked in Pinterest, does Pinterest give traffic to website same like FB ?

I would appreciate to discuss with people that knows and could help on giving advice.

Been lurking here a while, figured I'd share since this sub helped me pick a partner.

I run 20-0, a free to play sports game (web plus an iOS app). Wild part is the site is only about 3 weeks old, and Playwire has been running the ads for roughly 2.5 of those weeks. So they took me on almost right away, which I honestly didn't expect.

Setup was painless. RAMP runs the demand stack, and I just tag where ads go. I kept control over placements (curated in content slots and a bottom banner, no vignettes or pop ups, didn't want to wreck the UX). The iOS SDK side took a little more back and forth, but their team got me through it.

Biggest thing for me has been having an actual account manager who replies and actually optimizes. Just yesterday they helped me get rewarded video set up for a new game mode.

One thing I'll give them credit for: terms were originally net 60, but I told them I'm an early startup and could really use the cash sooner to put toward growth, they actually worked with me to speed up the payments and get money in my hands faster. Wasn't expecting that kind of flexibility from an ad network.

The ads have been crushing it so far, I'm delivering about 8.5M ad impressions per day with a fill rate of ~80%. From what they've told me, the CPM is still in a ramp-up period as demand channels unlock, but even at a rate of $0.55 or so in the meantime, the revenue has been very impressive.

Happy to answer anything if you're evaluating them.

In the first 2.5 weeks, the average PV RPM is about $4.50, also curious how others' RPMs look on gaming traffic.

(Not paid by Playwire, just sharing my experience!)

We are trying to upgrade our programmatic setup. We really want to use DV360 for native YouTube and Amazon DSP for their retail shopper data.

The problem is that signing direct contracts for both platforms means taking on two massive monthly spend minimums at the same time, plus forcing our team to learn two totally different UIs. I need a way to access both platforms simultaneously without getting locked into insane minimums so if anybody knows please help us

Hell folks,

Just wondered if any of you have come across an issue recently in Google Ad Manager where your campaign line items are over pacing by 500% and upwards and end up delivering weeks ahead of schedule. Our traffic hasn't increased. Google are saying it's expected behaviour as we are booking too few impressions for lots of available inventory. To stop this from happening we have to narrow the targeting which is their recommendation.

I'm seeing it on standard lines normal priority. We always use frequency capping.

Has anyone seen this before. For example we may have. 100 million impressions available for a line item and book 1 million. The ad server will deliver them out within days instead of distributing them equally throughout the month.

Thanks

I have a trivia app that is really really detailed lots of themes and categories from tv series , animes , games etc with 1000s of questions for each .. When I post on Reddit specifically in the subs like Game of thrones , friends etc I can get anywhere from 1000 to 2000 users and even more depending on how many subs I post and people do seem to enjoy playing and they browse and play multiple quizzes . I also have Wordle games and word search games for those themes

The monetization problem is I guess because of how my site is structured as a quiz site with lots of thin pages also the word games pages I have gotten rejected from Adsense multiple times , other networks like journey , raptive etc have also rejected .

I then decided to try to change the website to an app for admob and I got accepted within hours . However the issue now is converting web players to app players cause for every 1,000 to 2000 web players I get maybe only 10 or 20 install the app .. but even from those 10 , 20 I can get up to 1-2 euro per day on rewarded ads ..

It just makes me imagine how crazy I would earn if all 2000 people installed the app instead . I know it’s not realistic to get that conversion rate so I am trying to create a new version of my website and apply to Adsense again with fewer pages and more content.

I am not optimistic but to be honest I think I really need a good way to monetize the website because that’s where I can get many users . I registered for adsterra , monetag etc but those earn almost nothing.

I will soon start creating videos for TikTok , insta , YouTube etc but I think I ll still run into the same issue of low conversion to app so I will be leaving a lot of money on the table

Any advice will be appreciated either on web monetization or better app promo .