Any other CSMs struggle with feeling useful when your role is mostly orchestration?
I’m about six months into a CSM role at a cybersecurity company, with 5+ years of customer facing experience before this.
I understand that my role is to coordinate resources, drive adoption, own follow-ups, and keep things moving. But sometimes I feel like my contribution is just bringing in other people who do the actual work.
On technical calls, the SE or consultant leads the discussion and answers the customer’s questions. I arrange the meeting, provide context, and own the next steps but I leave wondering what value I personally added.
I’m building my technical knowledge, but it’s frustrating to feel so dependent on others while I learn. I want to contribute more in the moment, beyond scheduling , coordinating and following up afterward.
For other CSMs, especially in technical products: how do you build a stronger sense of ownership and feel useful as an orchestrator? What helped you move from feeling like a middleman to feeling like a trusted partner?